HOUSINGNEWS REPORT
MY TAKE
AI and Deep Learning Help Solve the Big Data Puzzle for Real Estate
BY BRAD MCDANIEL CEO, LIKELY.AI
push a button or browse a Web page you leave bread crumbs behind. A trail easy to follow if you know how to put the pieces back together. Big Data Spaghetti Test Therein lies the problem. Most data companies are nothing more than list optimizers. Looking backward to predict behavior. Much of the data is highly siloed, rendering it ineffectual. Still other companies have residually
data. Spend any amount of time at a real estate conference these days and you’ll hear about big data. It’s as much of a buzzword as climate change — and just as misunderstood. As theoretical physicist, Stephen Hawking said, “We are all now connected by the Internet, like neurons in a giant brain.”
Real estate is an industry that is undergoing drastic changes. A big data revolution is on the horizon. This massive industry that boasts an annual revenue of $235 billion with over 200,000 residential brokerage companies and over 1 million loan officers has been overdue for a major shift. But while the debate rages on about varying commission structures and diverse business models, the real change is coming in the form of big
Data is everywhere and much easier to collect. Every time you swipe a card,
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AUG 2018 | ATTOM DATA SOLUTIONS
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