HOUSINGNEWS REPORT
AI AND DEEP LEARNING HELP SOLVE THE BIG DATA PUZZLE FOR REAL ESTATE
of AI, especially supervised learning and machine learning, the amount of processes that can be automated has risen exponentially. New Vantage Partners, a strategic advisory firm that guides many Fortune 1000 companies’ technology initiatives, conducted a survey earlier in 2018. The primary findings of this survey was that 97 percent of C-level executives report that their companies are investing in building and launching big data and AI initiatives. From this survey there was a growing consensus that AI and big data are becoming closely intertwined, if not synonymous. The corporations surveyed report that they have direct access to meaningful volumes and sources of data that can feed AI algorithms to detect patterns and understand behaviors. The integration of AI into big data analysis produces a range of business benefits and results in much more accurate ability to predict consumer behavior.
“One of the most promising solutions lies in the integration of Artificial Intelligence (AI) into data gathering analysis. In the simplest of terms, it can be thought of as automation on steroids. As a result of the recent rise of AI, especially supervised learning and machine learning, the amount of processes that can be automated has risen exponentially.”
gathered data from their core product, and, while realizing it has value, have insufficient knowledge of how to use the information. Neither one of these are sustainable business models. These types of companies continue to change their business approach and modify their practice with the virtual spaghetti test — throwing questionably cooked big data products at the wall in hopes they will stick. As it has been said, time is the great equalizer, and as the arena of big data refines, companies that learn to utilize the information correctly have begun to emerge as leaders. Data points need to be connected, like puzzle pieces
that lead back to the larger picture. Improvement comes in the form of refinement. Using multiple data points and tying them together to target the right buyers is a matter of knowing who they are, when they want to buy and how you can reach them. It sounds simple, but the sheer volume of data requires something more than basic integration and human interaction. The Promise of AI One of the most promising solutions lies in the integration of Artificial Intelligence (AI) into data gathering analysis. In the simplest of terms, it can be thought of as automation on steroids. As a result of the recent rise
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AUG 2018 | ATTOM DATA SOLUTIONS
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