North County Water & Sports Therapy Center October 2019


(858) 675-1133 |

15373 Innovation Dr. #175 | San Diego, CA 92128 | (858) 675-1133 12171 World Trade Dr. | San Diego, CA 92128

Halloween is the headline holiday for October, by it’s far from the only topic celebrated or highlighted during the month. If you see all the pink during NFL broadcasts, you’re clued into the fact that October is National Breast Cancer Awareness Month. It’s also National Biscuit Month, National Piano Month, and National Roller Skating Month, among many others. While each of these designations is bound to put a smile on your face, whether by supporting an important cause or simply by virtue of their existence, they’re not the ones I’m going to talk about today. KINDNESS TOWARD STRANGERS HOW TO CELEBRATE NATIONAL PHYSICAL THERAPY MONTH The American Physical Therapy Association (APTA) created National Physical Therapy Month as a way to raise awareness about the power of physical therapy and to encourage people to seek treatment. This year, at a time when more people than ever are looking for ways to treat pain without surgery or medication, the APTA has created a website,, specifically for the month. They’re encouraging therapists and patients to use #ChoosePT in social media posts about how PT has helped them or loved ones. As a participating practice, we’re engaging in a “PT Day of Service” doing community outreach. But we’re also asking our team and patients to do something a little more tangential, something that may not, at first glance, even register as being directly related to physical therapy. It’s a simple gesture known to all as a random act of kindness. We were inspired to celebrate in this way in part by one of our patients. He has a habit of buying the groceries of the person behind him in line at the store. He doesn’t do it for attention or accolades, but simply because it’s a way to help out somebody in his immediate vicinity. We love everything about this patient’s unwavering kindness, and we hope you can also find a way to spread some random kindness in a similar vein this month. October is National Physical Therapy Month, and I’d like you to help me celebrate it.

Why choose this form of celebration? Well, physical therapy is, at its core, about helping people. The most foundational quality any therapist needs is the ability to empathize with others and understand their situation. In my eyes, there’s no better way to commemorate National Physical Therapy Month than acting out understanding and kindness in the real world. One way you can do this within our little corner of the globe is through our anonymous compliment board. If you notice another patient giving their all, making a breakthrough, or being otherwise devoted to their therapy, we’d love for you to share it with us. Encouragement from us is ever present, but a few small words from a fellow patient can go a long way in making someone feel good about their progress. At the end of the month, we hope to have a permanent record of patient-to-patient camaraderie that will serve as a snapshot of our practice. Who knows? It may just end up becoming an annual tradition. Look, I’m not going to pretend that October is going to be known above all as National Physical Therapy Month anytime soon, but I hope that we can do a little to spread the word about the benefits and spirit of physical therapy.

–Beth Scalone

1 (858) 675-1133

Page 1 Page 2 Page 3 Page 4 Page 5

Made with FlippingBook - professional solution for displaying marketing and sales documents online