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we hear feedback from people who say they’d like to come but it’s too busy for them, and I always think of the story of our ancient ancestor who think it’s easier to run than to learn. I know you’ll be busy and you’ll be doing everything you can to keep ahead of the game; I know you’ll be in survival mode just trying to focus on what’s in front of you instead of the big picture. (Perhaps it’s already started for you by the time you’re reading this article.) But … what if you took four days — yes, during the height of your busy season, when you think you’re least able to — to learn how to lead and grow your business so it runs in a way that is sane, less busy, and grows on autopilot ? You see, many service-business owners think that all they can do is run in front of that sharp-toothed beast, because there’s
no time to learn. So they spend months running as hard as they can. They don’t realize that if they learned to slay that beast, they could actually slow down. So the question you have to ask yourself is this: Do you want to keep up the hectic pace of running all summer? Or do you want to take four days from June 12–15 — even though you think it’s simply too busy — to learn how to change your business so you can return, master it, and eliminate the stress? The weird hack is this: There is never a good time for growth. We can always find excuses and reasons not to learn to grow. Once the summer is over, there will be a reason not to come in the fall. Or the winter. Or the spring. It’s easy to come up with excuses. There’s never a good time to grow. But if you took four HERE’S THE WEIRD HACK
days right now, even at the height of your busy season, you can change the game for your business, and the rest of the summer will be completely different for you. Let me show you how to slay the beast on June 12–15. Go to ServiceBusinessEdge.com to reserve your seat. Do it now before your survival instinct kicks in and lies to you that it’s easier to be hectic and stressed.
Mike Agugliaro
HOW TO WIN MORE BUSINESS WITH FOLLOW-UP
ask what other plumbing work they need done around their home.
when they are ready, because you are the only one who followed up.
What will happen? Probably one of the following outcomes:
No matter what, you’ll stay in contact with more prospects, and you’ll win more business because of it. Does this sound time-consuming and costly? It doesn’t have to be. You’ve already done the heavy lifting by writing the estimate, so why not stay in contact with your prospects and let them know that you care about them? You may not get their business today or tomorrow or even next month. But you’ll show them that you care about them even when they’re not customers. How much more will you care about them when they are? That level of caring with just your follow-up will close more estimates.
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Some prospects who hire someone else right away will tell you and ask you to stop contacting them. No problem. Some prospects who hire someone else right away will not say anything and will get your follow- ups regularly. They might call you the next time they need some plumbing work done.
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If you want more business, simply do this: Follow up with your prospect. Send them an email, a phone call, a text, or a letter every week for the first 90 days, then every two to four weeks after that. Ask them about the project; offer them something of value; engage them and
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Some prospects won’t hire anyone for a while, and they’ll call you
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