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INSIDE
The Really Weird ‘Hack’ Can Help You Grow Your Service Business
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Your Home Service-Business Website Isn’t Converting: Here’s Why
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How to Win More Business With Follow-Up
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Get Happier Clients
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Meet Jamie Miller!
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Take Control of Your Business
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Service Business Edge, NEW and IMPROVED 5
5 Steps to Change Your Company
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4 ‘X-Factors’ of a Leader
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4 ‘X-FACTORS’ OF A LEADER THAT NO ONE IS TALKING ABOUT
X-FACTOR NO. 1: A RICH, THRILLING VISION THAT PEOPLE CAN SEE THEMSELVES PARTICIPATING IN Many organizations create a vision for what they want their company to be. Although vision-casting is important, it often falls short of what it could be and therefore falls far short of being effective. The reason is that many organizations end up with a boring, too-short vision that has been scrubbed of all passion. The vision becomes just another boring paragraph that no one reads. But what if it was different? What if your vision thrilled those who read it and created excitement in your organization? Perhaps you can’t change the existing boring vision that is printed everywhere, but what if you shared a richer, deeper, more exciting version that your employees could see themselves participating in?
One of the best examples, on a national level (that we just don’t see nationally or organizationally very often), was JFK’s speech in 1962, in which he shared the exciting vision that America would put a person on the moon before the decade was through. It was passionate, stirring, and visionary; quite different from the one-paragraph corporate speak we often see today.
X-FACTOR NO. 2: TRANSPARENCY Ask many of the lower-level staff in any organization — the ones who do the so-called “grunt work” — what they think Continued on page 7 ...
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