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organic traffic, time on site, bounce rate, and top landing pages.
coupons that you offer and download them. Taking conversion to a second level, what happens when somebody schedules an appointment or requests your coupons? What message do they see? What email do they get? Most people do not think about anything past the first step, and this is a huge mistake. Stop throwing your money away on driving new traffic to your website until you get a handle on conversion. Go through the path as a customer and see what pieces are missing or where people are falling out, and fix those issues immediately. Look at your analytics and reporting to see which actions you are not allowing your customers to take that could be costing you thousands or hundreds of thousands of dollars in lost revenue. Once you refine the conversion elements of your site, the change in your bottom line should be noticeable. Good luck!
helping home service-businesses grow using SEO (search engine optimization), pay-per-click (PPC), web development, and conversion strategies. Seequs’ sole focus is to help these business owners create results they never thought possible through digital marketing. He and his team constantly strive to be the best digital marketing firm in this industry by providing epic service and tangible results.
REASON NO. 3: LACK OF CONVERSION
The third reason why your website sucks is that it doesn’t convert. This is arguably the most important thing that a website should be doing. Stop wasting your money on driving more traffic to your website if it is not set up for conversion. Looking at your current website, is it easy for people to take the top 1–3 actions or objectives that you want for your site? Is it easy for them to fill out a request for service? Is it easy for them to find coupons? Is it easy to find the phone number? If any of these items or your top 1–3 items are buried or hidden, your website is already dead in the water. Here are some ways to fix this: Make sure it is extremely clear how people can take the actions that you want them to take. Ensure that important elements are above the fold and easily in view at all times. Streamline your features so that it’s easy for people to see the
-Stephen
As CEO of Seequs Digital Marketing, Stephen has cultivated a team that loves
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the organization’s leaders do all day long. You’ll probably get answers like, “I’m not sure; they are in a lot of meetings,” or, “They aren’t in the office a lot, but when they are, they get a catered lunch.” You and I both know that the high-level work of a leader is hard work, and the rewards of rising through the ranks to become a leader are deserved. However, leaders should be cautious that their work and the perks of their position don’t separate them too much from the rest of the team. You want to portray your role as aspirational but not an ivory tower. Make sure your team sees you working, or at least knows of the work you’re doing. That could include making parts of your schedule public, keeping people updated in a regular way, holding meetings in areas besides the executive boardroom, or even spending an hour at a free desk in the larger office to complete some paperwork. X-FACTOR NO. 3: GREAT LEADERS SAY ‘FOLLOW ME’ Good leaders say, “Do what I tell you.” Great leaders say, “Follow me.” A great leader is one who fearlessly runs first
with the expectation that his or her team will be close behind, watching and learning and giving their best.
Of course, this doesn’t mean that you need to do the same work as your employees, but it does mean that you should be modeling your company’s core values in everything you do. It means you should be the biggest advocate of organizational initiatives (from new sales programs to fundraisers), and the company’s biggest cheerleader. Employees will rise to the level of the leader but no higher, so if you want great employees, then you as a leader need to rise to the level of greatness. X-FACTOR NO. 4: CHALLENGE YOURSELF Since employees will only rise to the level of the leader they follow, the best way you can create better employees is by being better yourself. Challenge yourself in all areas, personally and professionally. Remember that people look up to you and that your role is an aspirational one. Therefore, you should show that it takes a constant focus and attention on improvement to succeed at your level.
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