STEP 8 WHY YOUR WEBSITE NEEDS TO BE MOBILE RESPONSIVE Mobile usage has now overtaken desktop usage, with 4 out of 5 consumers using smartphones to shop for products and services. What does this mean for you? Consumers want information, fast and easy to view on their phone. If your website is even 2-3 years old, it means your technology is out of date with the lightning speed of change in the mobile world. This can result in the loss of prospective new patients and income to your practice. What is a responsive website?
A responsive website is one that adapts to smartphones, tablets and mobile devices without being a separate mobile website. The website is responsive to the device that your consumers search on. If your website does not look fantastic on a mobile device, then you are loosing probably hundreds, if not thousands of potential new patients each year.
You want your emails, blogs and social media posts to flow back to your website. This is a big decision point for them in choosing your services. The vast majority of people now view these items on mobile devices, meaning your website has to be easy to read and navigate on a smartphone.
Here are some interesting statistics you should know:
53%
78%
2.8
On average people spend 2.8 hours per day on a mobile device vs. 2.4 on a desktop or laptop
78% of US Facebook users are using mobile devices to view
53% or more emails are opened on a smartphone or tablet
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