STEP 7 BUILD LISTS OF FOLLOWERS
Your marketing efforts are wasted if you only have a hundred people following you on Facebook or other social media accounts. Your goal is to build massive lists of people connected to your online accounts and push out content to them frequently. HERE’S HOW YOU DO THAT:
LinkedIn - LinkedIn is great for building physician and other referral source relationships. You can search by your local area and physicians. Connect with them to start building your list. It is also wise to build a company page and groups that others may join. Make sure that you compile lists of all current and past customers. You will need their addresses and emails to market both direct mail and online. Promote to them about connecting with you on online and sharing their success stories on your Facebook and Twitter accounts. This makes it easy for you to boost these posts out and create a big public relations image. Use your website as the hub of your marketing efforts flowing potential patients from social media, online searches, community and direct mailings.
Facebook – Realize that as a business, Facebook does not allow you to share posts to all your followers, only about 2%!!! They expect you to pay to reach your audience with boosting posts and ads. Setup a Facebook ad account so that you can boost posts and reach thousands of people. Ensure that you boost to people who have liked your page every week. The good thing with boosting posts is that you can reach local people with certain demographics you choose who are not following you, but you would like them to follow you. Create a custom audience of your email subscribers, by uploading your list into ad manager. Boost your posts out to your email list! Twitter – Type in local clubs such as sports clubs or other groups you can connect with. Go through their twitter followers one by one to connect. This will help you build a twitter following and peoplewill start to follow you back.
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