BRING YOUR PROSPECTS THROUGH A SEQUENCE TO DISCOVER YOUR SERVICES
Find you - whether from a friend, family member, doctor referral, social media share or online search engine Investigate you – this is the decision making process. The first step is visiting your website, and ideally reading one of your blog posts. You have seconds to make the right impression and get them to stick on your website. They will also check out your reviews online, and possibly visit your Facebook or Twitter page to learn more. Decide – The person has a lot of decisionmaking about whether or not you are the right choice over medicine, physicians, tests or surgeries. That is even before they check out your competitors. Your brand has to speak to them and their emotions, getting them to decide that you are the right choice. The best way to do this is to showcase your patient success stories, your culture and your expertise through social media and blog posts. You also have to make it simple for them to actually contact you and come in, preferably through an free consultation form, or workshop. Commit – Once the patient actually comes in for an evaluation, you still have to sell them on your full treatment plan. Once the patient leaves your office, they have to convince a spouse or family member that spending the money for deductibles or copays at your practice is a wise investment for them. They will revisit your website and social media over and over again to verify they made the right decision. Engage them with email tips and print marketing also. In addition, they will have to show others to convince them of your professionalism and being the right financial choice. Refer – Ideally, there is an emphasis in the clinic of asking for referrals and leaving reviews. If you are not collecting testimonials and online reviews, then you are missing out on the opportunity to truly promote your practice. Furthermore, promotions and engagement on Facebook and Twitter, can make it easy for patients to share your information with friends and family, ultimately driving those potential referrals back to your website
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