STEP 11 USE EMAIL CAMPAIGNS
Emails are still one of the most preferred ways of communicating, however, one look at your own inbox, and it is easy to see how your marketing emails can get lost in the shuffle. The key with email marketing is consistency, the right subject line and the right engagement. You have to ask yourself, what is the purpose of this email and what do I want the person to do? Take everything in small steps, flowing the prospect down your funnel, ideally to a landing page for a free phone or in person consult.
• >53% or more emails are opened on a smartphone or tablet • 80% of emails never get read, so you should never rely solely on an email newsletter • You want to achieve > 2% click through rate on your emails
It’s all about the subject line
When someone receives your email on their smartphone the main display shows the sender, the subject line and sometimes the first sentence in the body of the text. Your subject line has to be short, no more than 8 words and captivate interest enough to open emails. Here are a couple of examples:
Bad – The Advanced Physical Therapy August Newsletter to Help You Feel Better
Good – 5 powerful ways to natural back pain relief
(don’t capitalize all the words as you will be penalized)
Personalize: Many email systems today such as Campaign Monitor, Constant Contact, Mail Chimp, Emma and more allow you to merge your contacts names. Always personalize your email with Hi (first name) and try to weave their name in the other parts of the email also. This results in a much higher open rate and click through rate.
Keep your list up to date:
Build your email list with consent from each current patient. It is also good to have a lead generating system on your website to capture email addresses and consultations.
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