STEP 12 CONNECT BROADLY WITH LINKEDIN
LinkedIn is a hidden gem for many PT practices, especially with developing physician referrals. Many local physicians and their office managers are on LinkedIn. You can bypass the front desk and showcase your expertise. The best way to use LinkedIn is as a networking platform. Don’t try to sell your services through LinkedIn, but work to build relationships. Be careful not to use this as a communication tool about patient conditions to physicians, however, do showcase your knowledge through blog posts, etc.
You can also setup a paid InMail account to email the office manager or physician to setup a time to meet, or schedule a time to drop off materials.
In addition to physicians, you can target HR department heads, workcomp adjustors, attorneys, coaches and other referral sources, to build your network. Use LinkedIn as a networking tool and an opportunity to showcase how you solve patient problems.
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