STEP 13 FIND NEW PATIENTS WITH GOOGLE
Let’s face it, when it comes to online searches, Google is still the 800lb gorilla in the room. It is important that you work hard on ranking your website on Google for many search terms. These are called “keywords” and are phrases such as “physical therapy”, “back pain treatment”, “how to relieve headaches”, etc. It is important that you build your website copy around as many combinations of keywords as possible. However, it is also important that you do not over-saturate any one page with more than 1-3 times that particular keyword. Listings are an important way to build your ranking on Google. Use listing services to make sure your business information is accurate on hundreds of other directories and review sites around the internet. Google scans these and ranks your website higher, the more accurate listings you have.
What Google wants:
Google wants fresh content, and for you to produce the most relevant searches for their customers. One of the best ways to achieve this is with consistent blogging on your website. The #1 place on Google gets 33% of the page traffic and click rates go significantly down in lower ranking spots. Therefore, it is important that your website has good Search Engine Optimization (SEO) to help it rank as high up as possible for many search terms
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