STEP 4 CREATE PATIENT SUPERFANS THEY ARE THE KEY TO YOUR PRACTICE GROWTH... Every successful business has pretty much built themselves on building a large customer base, and repeat customers. Just ask Starbucks. Ask yourself this question, “how well am I marketing to my past patients?” Lack of marketing to past patients is the number one problem we see with practices. Once they improve their past patient marketing, they take off in their growth! You should have 50% or more of your case load as returning, or referred friends/family. PAST PATIENT MARKETING How often do you keep in contact with all of your past patients? You should be promoting expert educational information to your past patients at least every month and promoting free consultations! There are somany reasons why a patient can come back to you, or refer a friend or family member. However, if you are not constantly on the mind of your patients, your practice will easily be forgotten, and lose many opportunities for repeat business or referrals.
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