Do you have customers or superfans? A superfanwill come back for repeat business and rave about your services to their friends and family. However, it is up to you and your marketing program to create those superfans. You want your superfans to continually perceive you as the expert to call on for their problems. You maintain this trust with informative, and educational promotion that stimulates interest. In addition, you need to ask your patients to refer friends and family to you. Consistency of marketing and keeping the personal relationship tight, is what drives in a lot of new patients. A monthly patient newsletter is one of your most important superfan marketing tools. It showcases your expertise, and keeps patients in the loop with your practice. It should be sent via a variety of different media, such as email, direct mail (yes, good old snail mail), and on social platforms. In addition, building your Facebook group, and other social media, gives you a platform to stay connected. Promote to your patients a free workshop on preventing back pain, arthritis or other issues. Give free advice and don’t be shy to ask for referrals. If you market consistently to your past patients, you will see a large increase in your practice volume.
New Patients In
Promotions Out
Promotions Out
New Patients In
I was consistent with my marketing. IT WORKED!
I send out marketing now and again, or when I’m in a pinch.
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