September 2019 Soto’s Chronicles
Protecting your most valuable asset — your family
FROM THE DESK OF
I hope you are starting to get back into the “normal” swing of things. Kids are back in school and you are getting those neglected things done! As we prepare for the fall, if you have failed to plan for the unthinkable, we have lots of workshops coming up that you can send your family and friends! Some even come with dinner (see our insert). Workshops are always educational and a little bit of fun. Remember, the only thing that is constant is change. This summer, we have represented those who have not planned and are facing conservatorships or probate. These matters in the probate court are time-consuming and costly. With a little bit of planning, these situations could have been avoided.
Networking in the modern age is a complicated and nuanced part of running any business, and choosing a social media platform for it can be a huge commitment. Luckily, this is where LinkedIn, one of the top business networking sites to date, comes into play. Two business professionals join the platform every second, with 590 million users recorded at the end of 2018 according to Hootsuite. LinkedIn is the clear choice for business networking, but even the best tool needs to be used correctly to be effective. Here are some do’s and don’ts to make the most out of your LinkedIn experience. ARE YOU USING LINKEDIN PROPERLY? B est P ractices for M odern P rofessionals
I hope you will take the time to remind your family and friends that they need to plan.
Until next time and many blessings,
Stay up-to-date on all of our workshops at Thesotolawgroup.com/Workshops.shtml .
When posting content on your LinkedIn page, you need to ensure it will add value to the people who are following you. A great rule of thumb is to make sure the content is related to your industry or a related field of interest. You need to think about your followers’ lines of interest, not just your own. This is something to keep in mind for direct messaging as well. If a customer doesn’t see a direct value to themselves in your marketing, then they will usually consider it spam and might even unfollow you.
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