Building organizations that care is a fundamental priority
Organizations do much more than only develop and deliver goods and services. Every day, organizations demonstrate to society how human beings should live and work together. In this sense, organizations have become much like classrooms in which adults learn to sense the nature of leadership, trust, and belonging. Organizations shape our view of the living world. Similarly CARE cultivates a capacity that deepens trust not only throughout an organization. It also widens our circle of concern to customers, communities, future generations, and the ecosystems that sustain all of us.
If we hope for a society that is more compassionate and a worthy legacy for the next generations, building organizations that CARE is a fundamental priority.
This future is ours to create
It is encouraging that we do not have to wait for society to change before we start cultivating CARE as a capacity for organizations to demonstrate daily. The starting point can be found in every conversation, team and organization. Each of these starting points provide an opportunity to begin co-creating our envisioned future.
This is why CARE matters
If we aspire to foster resilient, inventive, and adaptive organizations, they must be environments where people can flourish. If we aspire to advance enduring economies, organizations must learn to care for more than quarterly returns.
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