Dr. Maddahi Dentistry December 2017

An t i - Ag i ng DENT I STRY December 2017

Dr. Kourosh Maddahi

C O S M E T I C & A N T I - A G I N G D E N T I S T R Y

A Year of Accomplishment

CHANGING THE WAY DENTISTRY IS DONE

What a way to end 2017! This past October, the Oral Essentials Whitening Strips made their debut. Over the last few years, I’ve been working on Oral Essentials, a line of oral care products. This line is a reflection of my philosophy toward dentistry: It should be a complement to good overall health. This year, more and more people have turned to Oral Essentials, and as a result, the company has grown by leaps and bounds. Even better, however, are the results patients are seeing after using the products — including the new whitening strips. The difference is the way the whitening strips work. Typical whitening strips you can buy at any store rely on peroxide to work. Peroxide is not biocompatible and, over time, can lead to tooth and gum sensitivity, as well as damage to enamel. Over the years, many of my patients have expressed concern about whitening their teeth in respect to tooth sensitivity. Finally, we’ve developed a solution that delivers results without the worry. Plus, with more people drinking green tea, coffee, wine, and many kinds of fruit juices, we were looking for ways to eliminate the tooth stains that come with these popular beverages. When you drink a lot of green tea or coffee, traditional tooth whitening doesn’t tend to last as long as it otherwise would. This means people who consume tea, coffee, or wine regularly will whiten their teeth more frequently. This frequency is a major factor in tooth sensitivity and enamel wear. Frequent tooth whitening is not ideal. There comes a point when you can no longer whiten your teeth due to sensitivity. This applies to both in-office and at-home whitening solutions. This is why developing a whitening option that does not cause sensitivity is such a huge accomplishment and one I’m immensely proud of. These whitening strips join Oral Essentials whitening toothpaste and mouthwash to make a full family of products all designed with one big thing in mind: They help maintain smiles in a way that’s healthy and responsible. It’s all the protection and whitening power without the sensitivity and without the worry.

But our accomplishments don’t stop there. These whitening products were put up against leading whitening brands. After seven university studies, the results were clear: Oral Essentials are as effective as the leading national brands. That’s incredible! Oral Essentials use ingredients that don’t come with side effects — ingredients that are biocompatible with your body. There are no allergens and each product is certified 100 percent nontoxic. And again, when patients don’t have to worry about sensitivity and they know their smile is as beautiful and vibrant as ever, it makes a world of difference. More people are looking for new and innovative methods to maintain their smile in ways that complement their healthy lifestyles. I am thrilled Oral Essentials has helped fill that need. I’m also thrilled more people from around the world have turned to us for their oral care needs. People came from Europe, the Middle East, China, and as far away as Nigeria. They came to us for smile makeovers and newfound confidence. It’s been a whirlwind year. We have accomplished so much, and I have our patients to thank. You have helped make 2017 one of our best years yet, and I’m excited to see what the new year brings in innovation and patient care.