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Community and people
Introduction
Active ownership
ESG integration
Climate change
Partnership with Prudential
A final word
EASTSPRING MALAYSIA
SpringBoard Challenge 2022 Eastspring Malaysia introduced the Springboard Challenge 2022 a financial literacy programme that aims to elevate the level of financial literacy and investment knowledge within the youth community. It was opened to secondary school students aged 14 to 17 years old. Volunteers helped facilitated the physical workshops held in schools. In 2022 we reached more than 8,000 students and teachers across 10 states in Malaysia. Project 1000-Days Nutrition Program Eastspring Malaysia funded the Project 1000-Days Nutrition Programme which supports pregnant mothers and those with young children below two years of age, as well as vulnerable families from low-income community at Kota Damansara who have been affected by Covid-19. The project provided these groups with essential items like fresh produce, milk supplies, and nutritional supplements. During the relaxed period of the lockdown, volunteers distributed some of the essential items to families. Project Be the Light Eastspring Malaysia funded the project Be the Light for two consecutive years since its inception in 2020. This project supports the Beautiful Gate Foundation, an NGO that provides fresh food, rental, utilities, and medical assistance to its members who comprise disabled individuals in the B40* groups, breadwinners who have lost their jobs or had pay cuts, and individuals who are severely in financial or medical aid.
Regular Investment Choice (“RICh”) for Charity
RICh for Charity was inaugurated in 2020 during the Covid-19 pandemic to convert the efforts of Eastspring’s agents into a fund- raising initiative. RICh for Charity provides RM10 for every RICh account opened by the agents on behalf of clients and the cumulative amount will be donated to a local charity in need at the end of every quarter. Book Donation Drive In July 2022, Eastspring Malaysia launched a book donation drive to encourage staff to donate new or used books in any language suitable for children or adults. Books were donated to the PJ Community Library and the Book Effect, which is a year-long project dedicated to collecting 10,000 books and building libraries for various orphanages and refugee schools across Klang Valley.
* The B40 group in Malaysia refers to the bottom 40% of households in terms of income. This classification is used by the Malaysian government to identify households that require assistance and support, particularly in areas such as education, healthcare, and social welfare.
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