supplier may understand them. A wise customer nevertheless listens and learns from suggestions from a supplier. They should work together as a system, not as one trying to outdo the other. (Sem., Ch. 1) A product or service possesses quality if it helps somebody and enjoys a good and sustainable market. (Sem., Ch. 1) ...it is necessary to innovate, to predict needs of the customer, give him more. He that innovates and is lucky will take the market. (Sem., Ch. 1)
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