As a Melaleuca business owner, you are far from a one-man show. SOLUTION # 4
You are better off than most business owners. he reality is that most new businesses fail. According to Forbes, 8 out of 10 new businesses don’t even survive 18 months. 1 So what is it about Melaleuca that has allowed thousands of Marketing Executives to build and maintain thriving businesses?* The answer is simple: Melaleuca solves all five of the most common problems that cause new businesses to fail.
PROBLEM #1: Start-up funds
The number one thing that prevents most businesses from succeeding is not having the money to get off the ground. Opening a new business costs tens, if not hundreds, of thousands of dollars. Many businesses launch only to quickly discover they don’t have the funds to keep the doors open. Other businesses go so deep into debt they drown under the weight of their debts. MELALEUCA SOLUTION All you need to start a Melaleuca business is $29. It’s kind of mind blowing when you think about it. That $29 gives you access to every one of the following solutions. All the heavy lifting has already been done for you in terms of finances, infrastructure, business planning, supply chain, distribution, marketing, and so much more. What’s more, you don’t carry any future financial risk. You don’t have to be continually investing your own money on inventory, product development, employees, or even day-to-day operating costs. No other business offers the minimal risk and high financial rewards that Melaleuca does. A successful business will have a product people both want and can afford. This is harder than you might think. You have to identify a need and create a product that stands out from the competition. This requires time-consuming research and development, not tomention a significant financial investment. Then, once you’ve created a superior product, you have to figure out how to recreate it in a cost-efficient manner. For example, let’s say you invent the world’s best can opener. Now you have to get the resources and manufacturing connections to be able to produce it for a mass market. If you have to charge $250 for the world’s best can opener, what are the chances people are going to buy it? Even if people do think your can opener is amazing, most of them simply won’t be able to afford it. PROBLEM #2: Products people want and can afford
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1. http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons- 8-out-of-10-businesses-fail/#1ec7d24d5e3c
* Results vary. For typical results, please consult the Annual Income Statistics on page 68.
13 MAY/JUNE 2016 | MELALEUCA.COM
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