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Have a Conversation “Social media is a cocktail party”—by now, you probably know the analogy. But think about it: How would you approach someone at a party? Or would you approach someone there at all? Social media is a great way to get to know people, to make friendly conversation, to reconnect with friends and acquaintances, and to share about yourself. Don’t show up at the party in a business suit (unless that party’s on LinkedIn). Instead, be yourself and work the crowd. Just as there are groups you can join in your physical community, many online sites like Facebook and LinkedIn have online groups you can join. Whether it’s Female Entrepreneurs or cycling, look for groups you are interested and involved in and join them. It’s an excellent way to expand your contact list. Build and Renew Relationships The aim of social media should always be about building relationships—not building a business. That means sharing about yourself, posting regularly, helping others feel noticed or appreciated, and being a member of an online community. It’s not enough to just accept a friend request, follow, or invite. Get to know them better, read their posts, scan their career information, leave positive comments, “like” or “favourite” their statuses, tag them in posts and photos, and show interest in their lives. And if they leave a comment on something you posted, don’t miss an opportunity to “like” it and let them know you appreciate it. Don’t underestimate the valueof those little gestures. Inaddition tobeing nice things todo, they stimulate the rewardcenter in the recipient’s brainandhelp them like and trust youmore. Before long, the questions and conversationwill turn towhat you do for a living or how you knowabout a certain product. It’s then that you can begin to introduce the products and opportunity that are available fromMelaleuca. “Good to hear from you! What have you been up to for the last 18 years?” [Posted on someone’s Facebook wall after you accept their friend request.] “Your family is beautiful. Look how big your kids are now.” Share content that is uplifting, interesting, and appealing (the same sort of thing you’d post even if you weren’t a Melaleuca Marketing Executive). “Great quote: ‘You can’t start the next chapter of your life if you keep rereading the last one.’” “Never give up on a goal just because of the time it will take to accomplish it. The time will pass anyway.” – Earl Nightingale DO: Pay attention to profiles and posts, and leave “likes,” favourites, or comments.
DO: Share your wellness goals and leave encouraging comments for others who want to get healthier. “Thinking about signing up for the Bolder Boulder 10k. Besides my Access Bars, who wants to be my training buddy?” “Down 6 kilos and feeling so much better! Couldn’t have done it without Attain!” “Okay, ladies, let’s do this: no desserts for a month. Now who’s with me?” [Tag a few friends.] “ Thanks to all who made our wellness night a big success! Love helping families make positive changes, go green, and get healthier!” Share true-life experiences and benefits from using Melaleuca products. “My skin always gets so dry in the winter, so glad I keep a little tube of Renew lotion in my purse. ;-)” “Ugh! Chewing gum in the carpet. Luckily it came right out without any harsh chemicals or fumes. Love my Sol-U-Mel!” Share empty testimonials about Melaleuca products. “I sell Melaleuca fish oil and vitamins. You should use them too!” Make product claims that aren’t related to a product’s legitimate use as discussed inMelaleuca’s official marketing materials: “I love this new omega-3 product. You have to try this stuff. It tastes delicious, and it cured my itchy scalp.” Focus on Experiences Chances are, you’ve found a new restaurant, book, or TV show based on a recommendation from a friend on social media. You’re not alone. According to Exacttarget.com, consumers are 71% more likely to purchase based on referrals from social media. That makes social media a powerful tool for introducing Melaleuca products to others. But make sure you focus on your experiences, don’t make outrageous claims, and use the product’s brand name. Remember, you’re in the business of wellness, so walk your talk and encourage others to do the same. Talk about the progress you’re making in your wellness journey and how the products have helped you. DON’T:
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Your Facebook wall isn’t advertising space ; it’s a place to share about yourself and have a conversation with friends. Before you post anything publicly, ask yourself, “Would I share this if I wasn’t building a Melaleuca business?”
Post negative or off-putting comments, trolling, or be critical or defensive online.
DON’T:
“You have no idea what you’re talking about ...”
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MAY/JUNE 2016 | MELALEUCA.COM
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