The Queen's Awards Magazine 2018

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Company Description in the ‘List of Winners’ preceeding the section, for checking: iCandy World Ltd Luxury nursery products, crafted and engineered in-house, by a team of pioneering British designers iCandy World Ltd


ICANDY is honoured to once more achieve the recognition of a prestigious Queen’s Award, this time for Innovation. The Queen’s Award, last time for International Trade, and this time for innovation, is a great testament to the continued excellence of the iCandy brand and its contribution to contemporary British product design and engineering. iCandy is very much looking forward to welcoming once again Her Majesty The Queen’s representative the Lord Lieutenant to its headquarters in Biggleswade, Bedfordshire. The company will be presented with its second Appointment. This year is signicant as it will mark iCandy’s 85th anniversary in business, a special year indeed. As a fourth-generation family business, the entire team at iCandy World feel privileged to be recognised with another Queen’s Award, it is an acknowledgment to the entire business, of the hard work that goes on all year round to deliver innovative products, which truly represent the best of British design and engineering. Being among the prestigious winners of the 2016 Queen’s Award for Enterprise in International trade, the award for Innovation represents a culmination of 85 years of trading. Innovation is a key ingredient of the business mantra at iCandy; it consistently drives the company to new heights. After safety, innovation is the fundamental consideration when developing a new pushchair. This year, iCandy unveiled the latest version of its agship model, the iCandy Peach. With over 60 modications, this truly represents a new phase in the legacy of the iCandy Peach and enhances the parenting journey to unparalleled excellence. commemorative engraved crystal bowl in acknowledgement of this second Grant of

Brothers Bradley and Warren Appel, joint CEOs, with the iCandy team.

In an exciting product development, this year will see iCandy World and Land Rover proudly showcase their creative prowess with a collaborative, all-terrain pushchair. Representing a real labour of love between both iCandy and Land Rover, the iCandy for Land Rover All Terrain Stroller redenes the pushchair genre and is truly built to explore. Both iCandy and Land Rover designers have shared their creative resources, utilising their respective skillsets to create the iCandy for Land Rover All Terrain. The nal result is the perfect example of two design teams excelling in their respective elds. Land Rover’s knowledge of the motor industry, coupled with the pushchair excellence of iCandy, has resulted in the ultimate o-road experience for the entire family, set to arrive in summer 2018. iCandy’s team of British in-house designers work work tirelessly to create products which exude style, forever continuing to invest in expanding their portfolio of luxury nursery products. From the award-winning, modular high chair design of the iCandy MiChair, that can provide comfort from birth to around six years old, to the absolutely future-proof Orange pushchair with integrated ride-on board, dynamic cinema seating, and over 30 congurations, iCandy continues to surpass expectations. iCandy has taken an everyday product – the pushchair – and through innovation and brand development, created a premium high- end, luxury fashion product. The two CEOs, brothers Bradley and Warren Appel, very much look forward to returning to Buckingham Palace in 2018, two years after their last visit, to celebrate this great honour. “This is the achievement of our quite extraordinary team at iCandy, both here in the UK and within our iCandy global operation,”

says iCandy joint CEO Bradley Appel. “Since our establishment in London 85 years ago we have employed thousands of sta. They are all individually the most talented and dedicated team who are all truly industry experts and leaders in their various roles. “My brother Warren and I could not be more proud of everything they achieve and know that without them it would not have been possible to attain another Queen’s Award from Her Majesty The Queen. We are immensely proud that iCandy’s rst single-footprint double pushchair took Britain by storm and that our British design and innovation has been recognised and loved by so many families around the Globe. “We do not believe our designs are iconic because we say they are, but because each pushchair we hand-make habitually becomes an industry game-changer. Trailblazing to improve both parent and baby’s world is the number-one focus of our innovation, but we can see no reason for personal style to take a back seat. On the contrary, new life is the perfect excuse for parents to make a statement about who they are. “iCandy’s balance of performance and luxury is the signature of parents who expect more, and want to experience every moment of their new lives feeling condent and looking great. We are condent that the endorsement of a second Queen’s Award can only assist iCandy’s commitment and will give our worldwide customers even more condence in building long term relationships based on trust and respect.” ICANDY WORLD LTD Montgomeryway, Biggleswade, Bedfordshire SG18 8UB Tel: +44 (0)1767 604400 •

n iCandyWorld Z @iCandyWorld F icandy-world z iCandyWorld_1

Innovation is at the core of iCandy’s portfolio of British design classics.

Queen’s Awards Magazine 2018


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