OUR BUSINESS’S GROWTH THIS SEASON
knowledge in order to cultivate their own growth in the company. This spring, consider revamping your training programs by moving to online platforms that customize learning paths for each new employee based on previous employees’ feedback. 3. CUSTOMER LOYALTY While it is important to increase brand awareness and expand your customer base, it is essential to also increase sales potential with your existing customers. Look for opportunities to grow your profits with the customers you already have through add-on sales, customer loyalty programs, and referral business. 4. SOCIAL RESPONSIBILITY When you adopt policies of social responsibility, you affect your community — and therefore your customers — in a positive way. Take the month of March, for example, which is National Multiple Sclerosis (MS) Awareness Month. You can get your business involved in various organizations geared toward raising awareness. Through sponsoring events and donating money, you can increase your client base while simultaneously helping others.
AFFILIATE SPOTLIGHT LIV BELLANTI LOVES HER MEMBERS When Liv Bellanti started CrossFit, she didn’t know it. “I’d just had my third kid, and a friend invited me over to work out in her garage,” the Michigan mother of four remembers. “One day, I asked this friend how she came up with her workout routine, and she just stared at me. ‘It’s CrossFit,’ she told me. ‘Seriously, go Google it.’” In the eight years since making this discovery, Liv has come a long way in the CrossFit community. When her friend decided to go from a garage operation to opening a box, Liv signed on as a coach. Now she’s taken over as the affiliate owner of CrossFit TIG. “It was a hobby I just couldn’t kick,” Liv laughs, adding, “I really fell in love with CrossFit.” Since taking on the role of director at the end of last year, Liv has done a lot to revamp her gym, inside and out. “It’s a lot of working from scratch,” she says, explaining that they’ve just started a retail operation for the first time. “O2 was actually our very first product! I’m a wimp when it comes to investing money, so it was a bit of a leap of faith buying the fridges and ordering that first batch, but it went so well! It just started selling so fast … people love the stuff!” It’s clear Liv has done a lot for her gym, but if you ask her, the gym has repaid her efforts tenfold. “I know it sounds cliché since every box is a community, but I do really love the people who make up our gym. Folks really want to be involved!” After describing how members had volunteered to help around the box — putting up shelves and even building a website — Liv touches on a particularly heartwarming story. When the polar vortex settled over Michigan earlier this year, Liv and her kids got stuck in the snow while driving to the gym. After sending out a text letting her members know the situation and that class would be canceled because of it, her community immediately sprang to her aid. “One of my members lived nearby. She sent her husband out onto the ice rink of a road, and he walked the kids and me back to their house. No one hesitated to help me. I immediately got texts back with offers from people looking to help.”
BEET, MINT, AND RICOTTA HUMMUS
A delicious and healthy take on the classic Levantine spread, this hummus will brighten up your March Madness snack spread.
• 1 6-ounce beet (about the size of an adult fist), scrubbed • 1 15 1/2-ounce can chickpeas, rinsed and drained • 1/3 cup tahini, well-mixed • 1/4 cup fresh lemon juice • 1/4 cup ricotta cheese
• 1 garlic clove, grated • 1 teaspoon kosher salt, or more to taste • 1/4 teaspoon fresh ground pepper • 1/4 teaspoon ground coriander • Mint leaves, poppy seeds, and olive oil, for garnish
1. Heat oven to 425 F. 2. Wrap beet tightly in foil. On a foil-lined baking sheet, roast wrapped beet until fork tender, about 60–70 minutes. 3. While beet is roasting, blend chickpeas, tahini, lemon juice, ricotta, garlic, salt, pepper, and coriander until smooth. 4. Once beet is cool enough to handle, use a paper towel to remove beet skin. Trim root end and cut into small pieces. Add to blender or food processor, and blend until entire mixture is smooth. Add additional salt if desired. 5. Transfer to a shallow bowl, top with garnishes, and serve.
That’s what a truly caring CrossFit box looks like. Thanks for sharing your story, Liv!
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