Mopar-Challenger child into an expert on diesel culture and its nuances.
“There were quite a few fuel seminars from injection shops and things like that, for sure,” he recalled.
“These are expensive diesel performance parts and most people don’t want to wait long for their stuff.” “My travels still bring me places where I connect with the performance market. With a diesel engine the better it breathes the more efficient and cleaner it runs. That’s where the bigger exhaust and the higher- flow air filters come in. Every bit of tuning people are putting in makes the truck go faster and it gives you better fuel economy. The tuning market is a multi, multi-million dollar market.”
There is also a smaller “but growing” market, Dave contin- ued.
“It’s a market of young guys, mostly. These are guys who
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2018
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