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INSIDE This Issue
PG 1
How Do You Gain a Patient’s Trust?
PG 2
Handling Negative Customer Experience Our Patients Say It Best
PG 3
A Drink of Lethe
Roasted Asparagus With Lemon Breadcrumbs
PG 4
April Fools’ Pranks From the Pre- Internet Age
April Fools’ Day isn’t what it used to be. Sure, it’s still a fun distraction, with Google announcing “scratch and sniff” digital technology and Amazon declaring new features enabling Alexa to understand your pets. But it’s pretty hard for anyone to genuinely pull your leg in the internet age. Back when you couldn’t debunk a hoax with a simple Snopes search, things were a little more interesting. Here are a few of the most hilarious — yet somehow convincing — April Fools’ pranks in history. Nixon for President, 1992 When NPR’s popular “Talk of the Nation” program announced in 1992 that former President Richard Nixon had announced his candidacy for the Republican presidential nomination, listeners were shocked. Never mind that he’d been the center of the largest presidential scam in history, but his campaign slogan, “I never did anything wrong, and I won’t do it again,” left something to be desired. NPR even brought political experts on the show to discuss the ramifications of such a move, and listeners flooded the station with outraged calls — until host John Hockenberry revealed that the on-air Nixon was actually comedian Rich Little. 3 April Fools’ Pranks From Earlier, More Trusting Times
Swiss Spaghetti Growers Enjoy Record Harvest Ah, to be as naive as
we were during the early days of television. In 1957, a BBC news show called “Panorama” conducted a special report on a massive spaghetti harvest in Ticino,
Switzerland, following a remarkably mild winter. The black and white images showed farmers pulling huge strands of noodles off tall trees and prompted hundreds of viewers to call into the station and ask how they might procure their own spaghetti tree. Thomas Edison’s Amazing Food Machine When Edison was in his prime, Americans truly believed he could create anything — even a machine that transformed air, water, and dirt into biscuits, vegetables, meat, and wine, as reported by the NewYork Daily Graphic in 1878. The article was reprinted in newspapers across the country. Thousands of people bought the trick. When Buffalo’s Commercial Advertiser ran an editorial on Edison’s genius in the endeavor, the Graphic reprinted it in full, along with the headline, “They Bite!”
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