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What ‘Honesty, Humility, and Hustle’ Really Mean Page 1 Is Yelp the Enemy of Small Business? Referral Campaigns Made Easy Page 2 Watermelon Cucumber Skewers How Vikings Strength Became Truly Unique Page 3 Your Ego Is Holding You Back Page 4
‘EGO IS THE ENEMY’ Once in a while, a book comes along with a truly transcendent message. “Ego Is the Enemy” by Ryan Holiday is one such work. This book is not just for business owners, athletes, or those trying to lose weight; it’s a guide for everyone . By digging into the root of the human condition, this instant bestseller examines the single greatest threat to our own success: ourselves. This ambitious premise shouldn’t come as a surprise if you’re familiar with the author. Dropping out of college at 19 to be mentored by business strategist Robert Greene, Holiday has become one of the most trusted advisors of our time, working with brands like Google, Taser, and Complex. His other bestseller, “The Obstacle Is the Way,” tackles the difficulties of the creative process and our natural tendency to avoid necessary steps toward our success. “Ego Is the Enemy” dives deeper into the latter concept, highlighting ways we sabotage or deceive ourselves. For Holiday, ego is defined loosely as our perception of self. Some may have a poorer outlook on themselves than others, but, as the book’s title suggests, ego hurts us regardless of which end of the spectrum we fall on. Holiday argues our self-perception can act as both a roadblock and a pitfall: Those with low self-esteem are stopped by doubt, while those with inflated egos often trip over their own arrogance. Those who unshackle themselves from their own
GET OVER YOURSELF AND FIND SUCCESS
personal narratives, however, can find lasting success.
“Ego Is the Enemy” is rich with examples of this concept in action as it explores the lives and contributions of often overlooked historical figures like Katharine Graham and Howard Hughes. These powerful individuals remain relatively obscure thanks to their tendency to put their work before self-promotion, yet their impact on global events is undeniable.
Pulling from history, literature, and the latest psychological
findings, Holiday weaves an argument as engaging as it is thought- provoking. At times contemplative and other times combative, “Ego Is the Enemy” holds up a mirror to readers and asks them to challenge what they see. For those willing to attempt conquering themselves, this book is a worthy companion.
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