If I could have the next slide Alan, I'll go through some of this basic information. Now the next slide. The first year of surveys that we did was a large survey. This is not a small research project that we sometimes see with surveys. The data that you see in front of you is from more than 5,400 US adults that were surveyed in the Gallup panel. Gallup's panel is representative of Americans. It's weighted so that it's representative of Americans who are adult. Keep in mind throughout this dataset that we're looking at adults, not those younger than 18 years of age. On this first slide, honestly this was worth all of the effort that we've put into this project so far. As you can see on the far right of this slide, 14% of adult Americans said that they've been to a chiropractic in the last 12 months. That number is much higher than the previously researched numbers. For years, the government survey data was all we had to discuss this number, and you're right. It was around 9% basically. So at 14%, we're significantly higher than the 9%, and that equates to millions of Americans. Millions and millions of Americans who are seeing chiropractors that basically we were unaware of, which makes us more important, more politically important, more important to the ongoing conversations of healthcare in this country, and it's a bigger footprint for us. Then if I could go to the next slide, it actually gets even better for the profession. The utilization rate is higher than we previously thought. For instance, look at this current slide on the far left and you see it's 49%. I'll back up one slide Alan, I'm sorry. On the 49% on the far left, 49% have never seen a chiropractor, therefore 51% have seen a chiropractor at some point in their life, but previous to this Gallup study that number was believed to be 25%. 25% was thought to see a chiropractor at some point in their life, and we're double that. The reality is that millions and millions of people are seeing us that were really not thought to be seeing chiropractors, so it makes us a much more relevant conversation in healthcare. These numbers were one of the most surprising findings that we had frankly in year one. So surprising that Gallup, who we knew going in what the government numbers were. Gallup actually put the same question on other unrelated surveys and had very similar findings, so this was validated twice over. There might be nuances. The government study is a very robust survey of its own, so why are there differences between theirs and ours? It's something that obviously we need to look at the methodology in the specific question. Is it seeing a chiropractor versus having somebody do spinal manipulation which is a common question on some surveys. Those kinds of things need to be looked at more closely. Yeah, and Denny, isn't that a noted increase from what at seminars we get to hear that the chiropractors are seeing 8 to 11% of the population?
Dr. Hoffman:
Dr. Marchiori:
Made with FlippingBook - professional solution for displaying marketing and sales documents online