etc.
That being said, that's a personnel policy. We also have one that delineates the type of communication that's okay electronically. What's okay with email and also, what's okay with social media. That it's not okay to be "friends" with people on social media. Kim Klapp, CA is not friends with any patient in the office. I can't be on Facebook because how do I know them? I know them from the practice. I can't be friends with them in social media according to our policy. Again, that helps keep it clear as well because we want to have the relationship be very clear what it's about. First hand, it's about caring, it's about chiropractic and we don't want there to be mixed messages that come out social media wise. I had a bad day at the office. I would never want a patient to see somebody griping about something or another patient or something the happened in our practice. That's actually perfect and I would even add texting to that comment as well. I know that happens too. When we talk about things like Facebook or any of the digital media, whether it be, again, the doctor or staff, you start to see, if you look at their profile, you'll start to see some of the pictures that they post, whether they're partying or maybe at the beach a little inappropriate, whatever, and is that the image the doctor wants out about their office and their team. The team member needs to understand that as well because as you said, you can't take it back. You can't take it back and what they have to understand is just like in your office, if you're not going to show up as a CA in your office wearing cutoffs and a bathing suit and holding a bottle of tequila in your hand at the front desk, then you can't do it on Facebook either. Everybody has to understand that the image of the practice, the image of the doctor, the image of the CA, they're all tied together. People don't differentiate one from the other. Anything you do reflects upon your practice, reflects upon your doctor and vice versa. That ultimately holds true when someone, a patient, winds up with an attraction to a staff member that may be real or artificial based on being online or what they actually see in the office and there always winds up being a problem, as a result of that. Absolutely. We really stress the difference between being friendly and being friends. Friendly is fabulous. We want to be friendly and professional, we never want to be friends, which means anything you would tell your friend, you don't have that conversation with a client.
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That's awesome.
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Always focus all the information, all the attention, the spotlight goes on them, what's going on in their life, on chiropractic but never about what's going on in
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