explaining fees to patients. For those doctors what I would encourage you to do, you need to go hire someone that has worked for a veterinary clinic, worked for an orthodontist, or worked in a cash based business, maybe a plastic surgeon because they don't bat an eye. I dropped $7,000 in an orthodontist's office in less than 30 minutes on my two kids. I walked out of there saying, "How did that just happen?" The reality is they showed me what was wrong. What needed to be done and gave me two options of paying, one of which was a coupon book or an auto debit for 176 bucks a month. We went with the coupon book and never missed an appointment. We need to get out of our own heads on that. If we don't have that confrontation level. The smartest thing you can do is hire someone that has been in that situation where they have had to collect money. I'll just throw this in because I talked to a bunch of students about this yesterday. You need to make sure that whoever your front desk staff and insurance staff is, is in good shape financially because you think about this. If the visits are 50, 60, $70 a visit and Susie Sunshine at the front desk is struggling paying her bills. What do you think her confrontations level is like to be able to ask patients for money when she knows she couldn't afford it? When we hire staff, we do a background check. We do a credit check because I don't want someone who's got wolves at the door knowing what it's like not to be able to pay bills to be the person that's in charge of my collections. That's a recipe for disaster. That same person also thinks you're the bad guy because all this money is going directly into your pocket, they assume. You're just another person that would be after them as well. So they would tend to feel sorry for the patient that owes money rather than keeping them responsible so they can pay, see the doctor and get well. That's a home run Ray. Exactly. I asked you to come on the show today for a number of reasons and we've touched on most of them. I do support Chiro-Health USA. I a lot of our doctors, this isn't meant as a promotion for Chiro-Health USA. It just happens to be a solution to a lot of the issues that I encountered doctors sharing with me. A lot of the feedback that we get when a doctor has a board complaint and they don't understand why they did something wrong according to the board or anyone else. I'm glad that we had a little bit of an opportunity to go through some of the challenges of dealing with fees, multiple fee structures. Most important, that there are ways to do this, accomplish what the goal is. In terms of getting to see more people, have them be responsible and do it in a legal manner because ultimately, that's going to keep your practice safer, it's going to have it grow and it is going to make the doctor much more financially viable. That is a recipe for success. You have been doing this for a number of years Ray. Helping these doctors you have 3,500 working with you. That's They've never been introduced to Mr. Overhead.
Dr. Hoffman:
Dr. Foxworth:
Dr. Hoffman:
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