review into a positive review. Well, that was what Dr. Stu was just kind of alluding to, that we're going to be talking about today, that is so, so important, because it's an opportunity. I know we get all up in arms sometimes when, "Oh, my gosh, I got a bad review. I need to figure something out." Well, yes, you should be paying attention, and you should be looking at that as how I can figure something out to turn it into a positive, and we're going to talk about that today, so this is a nice little slide I want to throw up to everybody, because we have evolved so quickly. I mean, people don't realize that Google just came here 16 years ago. In 16 years, we started to where we were using cryptic ways of how we communicated to one another and finding information through, on a first Web 1.0 level, where now, folks, we're into the 3.0 level, which is to where people are much more capable and have a much more understanding of how they can get what they want out of the internet, and if you're not poised and positioned for that, then you're not going to get what you're looking to get out of the internet, very important point there. So, here's where we get into what we're going to be really delving into today, which is reputation management, or, as I also have referred to it, or you'll see it too, is your online reputation management, and here are some very important statistics that came from polled consumers, 2,000 of them. And so, I'm going to go to some [dealer studies 00:08:15] which are very important. Okay? 70%, almost 70%, trust online reviews as much as personal recommendations. That is humungo, folks, because as we all know, when you're out there and you're asking for somebody to give you their recommendation, it's usually a friend, it's usually somebody you know, and you usually take that word as gold, so that is what you need to take away from that point. But listen to this one. 80%, or almost 80%, of people that are 16 and 34, either way, that's the millennials, folks, that's the millennials, will take these reviews very, very importantly, and we have to be paying attention to that audience now. It's an important audience. They're very digitally inclined. They have the most access to knowledge than ever before, in any other generation, okay? So with that, we have to be paying attention to that generation, to how they do business, so another point there to that. Even our seniors, 55+, are starting to utilize the importance of reading a review. And no, they're not going to be as savvy as that millennial, but if they see something that says, "Hey, what a fantastic company this is, or practice, and they really know how to take care of their patients," more than likely, that's going to be enough engagement for that kind of individual. Here's another one I thought was really powerful. The more reviews a business has, the more trust a consumer will place in reputation management. This is plain and simple, because I've done it myself, I know you probably all have too, is, you go and you look to see who's got the most reviews, and you mainly go to them to see what do they got to say.
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