even as critical, if not more, is how the customers engage, and that's why this whole reputation, online reputation management, is so key to that element, because we obviously want them to find you, but then once they find you, we want them to pick up the phone and call you, and that's how this is going to play out and why it's so, so important to your business. That's cool, and that's exactly what, how our doctors would want to know, is, what do they need to do specifically, based on your expertise, that will help them not only get new patients in the door, but also deal with the communication in the correct way so that we can be in good shape? Exactly, exactly. Well, I have a presentation here that I think I can very nicely summarize all those key points. Dr. Alan, should I go in to jump into that now? elements for why reviews are so key to your business and to your digital success, so let's just jump right on into it, and we start with this first slide as to why bad reviews matter and why we need to be thinking about this so, so much for our businesses, because as you see here, 86%, almost 90%, of the people are not purchasing if they see things that aren't chiming with their likes and they're feeling the happy happys of why they should be picking up the phone or filling that online inquiry form out, so it's a proven statistic, and I'll just tell you a quick little story along this, because I think it's important. These personal things can really be very, very impactful, and this is where my wife was just looking for a new phone cover for her cell phone that just broke. Cell phones are like, more like computers now, very, very expensive, so she was literally on the computer for two hours, and I asked her, "Honey, what are you doing?" And what she was doing was reading online reviews for about a $30 item. Okay? Two hours, she's a high-end programmer, website developer, but that's how important her time was to put towards making sure she got the right product, reading reviews. I thought that was kind of a poignant story, but here are some very key best practices, publications, and sources out on the internet, that we always like to go look at and see what they're seeing that I want to put here on the screen, because this is what we need to be paying attention to is best practices, what should we be thinking about for our businesses as part of the business community, and what the businesses and of the like are looking for. So as you see here, 67 to 90% of the consumers look at product reviews, so we're going to get into a little bit more of those details later and why that's so important, but I already just alluded to that with my own personal experience and how that is happening, and it happens every single day in every single moment, and I'm going to show you some of the effects of that and how that plays out in a minute. But as you can see here, the next one, turn a negative Go for it, Michael. All right, here we go. All right, so again, once again, thank you, Dr. Stu, for having us here participate with you today, and discussing some of the important
Dr. Hoffman:
Michael Luevano:
Dr. Hoffman:
Michael Luevano:
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