Because there's a little sense of that community, and I think that's something you build is that community where there's that interaction, so have them sign a release, whether you're going to have them, something in writing, but of course, online, once they sign their release, you're going to be completely clear of HIPAA. Just be careful of overdoing information. Always think of the least possible information. You don't have to be specific that they came in for sciatica and had a pars defect or something. It just, they had low back pain. "I came in to the doctor. After four weeks of care, he resolved it, I was back to work." Those are all great things, and people love to hear that. Absolutely, and it will help build your practice. But you started going into, "Don't get into too much detail," although we may have a little differing thought on it, and that's okay, but what about when people make a claim, whether it be in a testimonial, or on a review, or on Facebook, says, "Man, I had cancer. I went in to Dr. So-and-so, and I'm cured." We all know that the cured part is problematic, and how do we address that? Well, the thing I would be careful of is first, when you see that, you want to make sure that you, one, before you start commenting, if that were on a social media page, you don't want to comment, but if it were, say, something that you put up as a testimonial, then you immediately want to make sure to probably take it down, because that's gone too far, but if let's say it's on a social media, the person says I cured cancer, I would likely make a post to it to say, "Hey, please call me privately," or, "We can discuss privately," but that, "This office makes no claims or conditions that chiropractic care can cure cancer." In other words, taking away your liability, because clearly, in a situation like that, as we both know, being chiropractors for years, there is a certain level of the medical profession that will take great offense and may come after you for those reasons, so you want to be very careful to go and say, "Hey, you know what? This patient was helped and we're glad for that, but we make no claims of any type of cure or other thing." And, again, I don't think we'll see it too much, but many times, people are so excited what a chiropractor can do that they do feel cured, because they finally feel better and they can move, now that ... The cancer's probably still there, unfortunately, but again, their effects of it are probably greatly improved through what we can do for them. But, again, being careful of, "Oh, I was cured of my diabetes," that's when I'd start to be very, very conscientious of them, make sure the patient knows, "Okay, that may a step ... " I'd actually ask them, probably, to delete it and change it once we discuss with them about it, just to make sure we're not putting ourselves in any legal problem where, ultimately, we have to come and have someone defend us in court through some class action or otherwise. Yeah. One of the things that you just said was important, as a takeaway for people, that these are magnets. There are people that are looking to find something on you, especially the more successful they think you are, they're looking for something, and it doesn't have to be your patients, it could be
Dr. Hoffman:
Dr. Collins:
Dr. Hoffman:
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