30 Days to Real Estate Cash 57
Your Marketing Database Right now I don’t want to slow you down in getting to the “ get- ting paid ” stage. However, before you look at the next things you need to do, let’s talk for a moment about information and marketing as they combine to make you successful. You’re gath- ering information right now about buyers--what they’re buying and where. Later, you’ll be gathering information about deals. I don’t want to take you off track right now, but if you’re al- ready familiar with databases and Customer Relationship Man- agement, or CRM, software or online systems, then right now you could probably spend a few hours and save a lot of time in recording and retrieving information and using it to reach out to your buyers. If you aren’t familiar with CRM and either software or online systems for managing contact and prospect information, just do everything right now on paper in a notebook or keep it in file folders. If you are OK with computers, you might want to spend those few hours going ahead and setting up a software or online database for your business, starting with buyer information. )F YOU WANT TO DO THAT NOW TAKE A QUICK TRIP TO WWW:OHOCOM crm for a completely free online application that you can have up and running very quickly, since it already has all of the basic fields of information ready for your input:
0ROSPECT"UYER .AME %
Address and contact information. %
Note fields to track other information about each buyer. %
The ability to add your own fields quickly for custom % information filing.
Custom fields would be information boxes to keep track of what
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