94 DEAN GRAZIOSI
fective size but also large enough to be seen and easily read by passersby.
Color – Yellow Backboard
After trying white, red, blue, and other colors, the sign color that will work best and get you the most phone calls is YELLOW.
Lettering – Handwritten in Black Marker
Without a doubt, you’ll want to handwrite the lettering on your signs with a thick black Sharpie marker. Preprinted signs are the most common, and we’ve tried them. Handwritten signs work better. While there’s no written guideline on this except for here, we believe that it’s all about credibility. Think about signs you may have seen like “ Single mother makes $4,000 in her free time from home.” Too many of these signs are scams, and people recognize that. When they see a hand- written sign, they’re more likely to believe that it’s a regular person trying to buy a house for a good price. Too slick and they get suspicious and don’t call. More “ down home ” and you’ll get more calls.
Phone Number – Use a Local Phone Number
While many of these signs use toll free 800 numbers, and I have had great success with toll free numbers in the past, using a local phone number stays in line with the local person feel. While 800 numbers have advantages, such as tracking features, extensions, caller identification, and reporting, we’ve found that more calls will come in if the number is local.
-AGIC*ACK FOUND AT HTTPWWWMAGICJACKCOMINDEXASP IS A GOOD CHOICE FOR THIS LOCAL NUMBER AS IS 'OOGLE 6OICE AT HTTP
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