Attendee Brochure | Equip Exposition 2024

Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses. 

EXPERIENCE WHAT’S POSSIBLE

OCTOBER 15-18, 2024 LOUISVILLE, KENTUCKY

REGISTER TODAY WWW.EQUIPEXPOSITION.COM

CO-LOCATED WITH

EXPERIENCE WHAT’S POSSIBLE

4 DAYS OF CAN’T-MISS EVENTS INCLUDED FOR EVERYONE!

WELCOME RECEPTION AT CHURCHILL DOWNS

Tuesday, October 15 6:30 PM - 9:00 PM

Equip Exposition continues the tradition of hosting all attendees and exhibitors at historic venues around Louisville. Join us on Tuesday, October 15, and immerse yourself in 150 years of

championship history at Churchill Downs, home of the prestigious Kentucky Derby.

Sponsored by

This October, landscapers, dealers, and contractors can reconnect, expand their network, and gain valuable insights into the industries’ latest innovations at Equip. CONTENTS:

TRACE ADKINS ARENA CONCERT Thursday, October 17 7:00 PM - 11:00 PM Country music legend Trace Adkins returns to Equip Exposition, performing Thursday night at the KFC Yum! Center Arena. Don’t

EventInformation.. . . . . . . . . . . . . . . . . . 3-13 Contractor Education . . . . . . . . . . . . . . . 14-19 WestWingEvents.. . . . . . . . . . . . . . . . . . 20-21 Dealer Education.. . . . . . . . . . . . . . . . . . 22-23 FAQ & Registration Forms . . . . . . . . . . . 24-27

miss the opportunity to enjoy our exclusive concert and nightlife event – included with every attendee and exhibitor registration.

Sponsored by

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EQUIP COVERS 1.1 MILLION SQ. FT! TAKE A LOOK

Outdoor Demo Yard

North Wing

Freedom Hall

West Wing EXPANDED

South Wing

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Parking Areas

INDOOR SCHEDULE

EQUIP EXPOSITION MOBILE APP

OUTDOOR SCHEDULE

WEDNESDAY

9:00 AM Dealer Preview 9:00 AM West Wing Early Opening 12:00 PM - 5:00 PM All Exhibits THURSDAY 9:00 AM - 5:00 PM FRIDAY 9:00 AM - 2:00 PM Equip Exposition is open to attendees ages 12 and up. Must be 16 or older with a valid driver’s license to demo.

Sponsored by

Available later this summer.

Looking to navigate Equip Exposition with ease? Our mobile app has you covered! Find your favorite companies, attend education sessions, and locate food effortlessly. The app provides the

WEDNESDAY

12:00 PM - 5:00 PM

THURSDAY

latest session times, exhibitor locations, and all essential information. The Equip Mobile app will be available on the app store later this summer. Download it by searching Equip Exposition on the Apple App Store or Google Play Store.

9:00 AM - 5:00 PM

FRIDAY

9:00 AM - 1:00 PM

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WELCOME RECEPTION AT CHURCHILL DOWNS Tuesday, October 15 6:30 PM - 9:00 PM

MULLIGAN’S FUN RUN 5K

Sponsored by

Wednesay, October 16 7:00 AM - 8:00 AM Lace up for the third-annual Mulligan’s Fun Run 5K, stepping off Wednesday at 7:00 a.m. and taking participants across the Ohio River on Louisville’s Big Four Pedestrian Bridge. Presented by the TurfMutt Foundation benefiting the Kentucky Humane Society.

Join us October 15 at this free event to kick off Equip Exposition and celebrate at the home of the 150-year-running Kentucky Derby!

Sponsored by

OPENING KEYNOTE Wednesday, October 16 11:00 AM - 12:00 PM Join us for an engaging keynote by Kevin O’Connor from “This Old House” on Wednesday at 11:00 a.m. at Equip Expo’s Keynote Stage. He’ll share his stories from his work as a contractor, and how attendees can benefit from trends in the industry.

Kevin O’Connor Host of

Sponsored by

NEW HAPPY HOUR WITH THE CRASHERS

Wednesday, October 16 5:00 PM - 7:30 PM

Walk over to Freedom Hall for a happy hour and after-hours entertainment with The Crashers on Wednesday, just after the exhibit hall closes at 5:00 p.m. Food and drinks will be available for purchase.

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THE BATTERY-POWERED LANDSCAPE: NAVIGATING THE SHIFT TO BATTERY POWER Thursday, October 17 10:00 AM -10:50 AM and 2:00 PM - 2:50 PM. Marty Grunder, business coach and owner of Grunder

Landscaping Co., leads a panel of pros discussing considerations and challenges in adopting battery powered equipment. Get the information and advice you need to make the transition from gas to battery.

Sponsored by

WOMEN’S LEADERSHIP RECEPTION Thursday, October 17 5:00 PM - 6:00 PM Join women leaders from across the industry — landscapers, dealers, distributors, and manufacturers — at this complimentary reception to build your network and connect with other women in the business.

Sponsored by

THE MORNING SHOW AT EXPO Thursday, October 17 8:00 AM - 9:30 AM The Morning Show at Expo combines the largest gathering of industry professionals at Equip Expo and the conversational elements of an interactive podcast. Join us for this community event that’s included with your trade show pass!

Sponsored by

TRACE ADKINS ARENA CONCERT Thursday, October 17 7:00 PM - 11:00 PM Country music legend Trace Adkins Sponsored by

Thursday, October 17 2:00 PM - 3:00 PM ENERGIZE

Gather with Equip Expo attendees for an honest conversation with contractors working in the field. This motivational discussion is hosted by some of the industry’s familiar voices, who will give their first-hand perspective on everything from marketing, hiring, sales, and purchasing.

performs Thursday night at the KFC Yum! Center Arena. Don’t miss this exclusive concert and nightlife event — it’s included with your trade show registration!

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WE’VE EXPANDED OUR MASSIVE INDOOR TRADE SHOW

INDOOR SCHEDULE

WEDNESDAY

9:00 AM Dealer Preview 9:00 AM West Wing Early Opening 12:00 PM - 5:00 PM All Exhibits THURSDAY 9:00 AM - 5:00 PM FRIDAY 9:00 AM - 2:00 PM Equip Exposition indoor trade show is open to attendees ages 12 and up.

NETWORKING TAKES CENTER STAGE Every October, Louisville becomes the hub for thousands of landscapers, dealers, and contractors eager to reconnect, explore new products, and expand their businesses. Our event lineup, including the Welcome Reception, the Trace Adkins Arena Concert, the Women’s Leadership Reception, the Morning Show at Expo, ENERGIZE, and the Opening Keynote are all included with trade show registration.

EXPERIENCE INNOVATION THIS OCTOBER Equip is your premier destination to experience and test the latest and yet-to-be-released products for your business. Don’t miss the New Product Showcase in the West Wing, where you’ll get a first look at the newest offerings from our exhibitors.

Hardscape North America is co-located with Equip Exposition, which gives Equip attendees complimentary access to HNA indoor and outdoor (Hardscape House) exhibits, as well as the opportunity to cheer on and watch the teams competing in the HNA Installer Competition. Hardscape education is also available by upgrading your Equip trade show registration to include installation demonstrations, workshops focusing on hardscape fundamentals, and an array of other educational opportunities.

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OUTDOOR DEMO YARD: TEST-DRIVE THE FUTURE OF YOUR BUSINESS

TAKE IT FOR A SPIN, DIG, DRIVE. Feel the power firsthand in our 30-acre Outdoor Demo Yard! Put yourself in the driver’s seat to test top-of-the-line equipment outdoors and discover products that will streamline your business.

OUTDOOR SCHEDULE WEDNESDAY 12:00 PM - 5:00 PM THURSDAY 9:00 AM - 5:00 PM FRIDAY 9:00 AM - 1:00 PM

Equip Exposition Outdoor Demo Yard is open to attendees ages 12 and up. Must be 16 or older with a valid driver’s license to demo.

EXPERIENCE 30 ACRES OF OUTDOOR DEMO AREA Go hands-on demo mode in our 30-Acre Outdoor Demo Yard by test-driving the products yourself. Take your favorite products, pit them head-to-head, and see which comes out on top.

UTV TEST TRACK

Attendees can drive and compare the latest vehicles while putting them through their paces on curves, hills, rocks, and bumps. Attendees 16 or older with a valid driver’s license will be able to

drive alongside a representative of the manufacturer who can answer all of their product questions – load capacity, features, price, and more. Don’t forget to turn in your $15,000 UTV Giveaway ticket after your drive. See ticket for details.

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EQUIP YOUR TEAM TO GROW

CONTRACTOR EDUCATION

Wednesday, October 16, 12:00 PM - 1:00 PM Wednesday, October 16, 1:00 PM - 2:30 PM Wednesday, October 16, 2:30 PM - 3:30 PM Wednesday, October 16, 3:30 PM - 4:30 PM Thursday, October 17, 9:30 AM - 10:30 AM Thursday, October 17, 10:30 AM - 11:30 AM Thursday, October 17, 11:30 AM - 12:30 PM Thursday, October 17, 12:30 PM - 2:00 PM Thursday, October 17, 2:00 PM - 3:00 PM Thursday, October 17, 2:30 PM - 3:30 PM Thursday, October 17, 3:30 PM - 5:00 PM Thursday, October 17, 4:00 PM - 5:00 PM Friday, October 18, 10:00 AM - 11:30 AM Friday, October 18, 12:00 PM - 1:00 PM Friday, October 18, 12:30 PM - 1:30 PM

$99

Gamify Your Company Culture: Competition Creates Engagement Transform your company culture with gamification. Discover how integrating gaming elements can boost engagement and motivate employees. Turn work into a game! Building an Accountable Organization Learn to foster accountability and productivity in your landscape organization. Gain insights and tools for creating a culture of responsibility and achieving collective goals. Facility Must-Haves: What are the Best Companies Doing When Designing Their Facility? Explore facility design essentials for growing businesses. Learn from industry leaders about optimizing workflow, storage, and office spaces.

CONTRACTOR EDUCATION PARTNERS

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Your Company, Your Culture Join industry veterans for insights on fostering a positive company culture.

$99

Hello, it’s Private Equity Calling… How Do You Answer? Navigate the private equity trend in the green industry. Hear from industry executives on mergers, acquisitions, and predictions for the future. Learn how to attract attention from private equity. Leveraging a Strong Brand to Attract and Retain Employees and Customers Unlock the power of branding to attract and retain employees and customers. Discover how a strong marketing plan enhances company strength and employee empowerment. Talking Tech, 2030 and Beyond Explore the latest in landscaping technology, from AI to smart equipment. Learn from industry leaders and stay ahead of the curve! Start Clean, Finish Clean Master the “workflow” within your organization to cure the chaos and other bewildering elements of any workplace lacking clear systems. How to Hire the Best Landscape Employees Learn to attract and identify top landscape employees. Discover effective methods and interviewing tips from industry professionals and consultants. Find your star players! Turning Good Ideas into Great Realities Turn ideas into business tactics and learn the four important steps that will empower anyone at your company to implement change. A Roadmap For Visionary Landscape Business Owners Unlock visionary business strategies for landscape management success. Learn effective leadership, innovation, and practical implementation. Grow Your All-Star Team from Within: Recruit, Retain and Reward Transform your current team into all-stars. Learn strategies to recruit, retain, and reward employees. Build alignment, accountability, and success together. Keying in on Key Performance Indicators Learn about the critical KPIs in our industry and the answers to which ones you should monitor and when you should look at them. An Electric Personality: The Growing Movement of Electric Equipment Explore the rise of electric equipment in landscape management. Discover strengths, weaknesses, and user perspectives. This is Goodbye: Five Things to Know About Selling Your Business Prepare for the inevitable transition. Hear from former business owners about selling their landscaping business and navigating the process.

SESSIONS TAUGHT IN SPANISH

Turfgrass Cultural Practices (Taught in Spanish) Master turf care with essential practices like mowing, irrigation, fertilization, and more. Learn for optimal turf health and appearance. Turfgrass Nutrient Management (Taught in Spanish) Learn efficient turfgrass nutrient management techniques for lush, resilient turf. Improve fertilization schedules and soil analysis. Interpreting Pesticide Labels for Turfgrass Industry (Taught In Spanish) Learn to interpret pesticide labels for turfgrass. Understand essential elements, application instructions, and safety precautions. Gain confidence in responsible pesticide use. From Worker to Leader: Developing Your Foreman (Taught in Spanish) In this dynamic seminar, foremen learn how to more effectively handle tight deadlines and tight margins and increase customer satisfaction. Weed Management in Turfgrass (Taught In Spanish) Learn weed management principles for lawn and turf. Covering weed identification, sprayer calibration, and herbicide label adherence. From Worker to Leader: Developing Your Foreman (Taught in Spanish) In this dynamic seminar, foremen learn how to more effectively handle tight deadlines and tight margins and increase customer satisfaction.

Wednesday, October 16, 11:00 AM - 12:00 PM Wednesday, October 16, 4:00 PM - 5:00 PM Thursday, October 17, 11:00 AM - 12:00 PM Thursday, October 17, 12:00 PM - 3:00 PM Thursday, October 17, 4:00 PM - 5:00 PM Friday, October 18, 10:30 PM - 1:30 PM

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RECHARGE AT EQUIP Running low on energy, but have a full day ahead? Grab a cup of coffee at the Equip Lounge and Coffee House.

$99

$99

Sponsored by

Scan Code For Session Information

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CHEMICAL APPLICATION SESSIONS This October Equip Exposition will open its Certification Center in the West Wing, hosting 20 sessions covering weed management, pesticide application, tree and plant health management, tree/shrub pruning, and pesticide safety courses. Some sessions will provide CEUs for applicators in approved states. Scan the QR code to see which sessions. CONTRACTOR EDUCATION Develop Your Detective Skills: How to diagnose plant problems Enhance your plant diagnostic skills in this workshop. Learn steps and examples to effectively diagnose plant problems. Biochar Explore the benefits of biochar for plant health and sustainability. Learn about its production, applications, and potential in the green industry. Reducing the “Spray and Pray”: Managing pests before pesticides Learn alternatives for pest management and improved plant health. Be a Pesticide Compliance Superhero Equip yourself with pesticide compliance expertise. Ensure safety, tackle pests, and navigate changing regulations confidently. Pesticide Safety and Emergency Procedures Learn essential pesticide safety measures, including risk assessment, PPE selection, label interpretation, and emergency procedures in case of spills or exposure events. Turfgrass Cultural Practices Master turf care with essential practices like mowing, irrigation, fertilization, and more. Learn for optimal turf health and appearance. Turfgrass Cultural Practices (Taught in Spanish) Master turf care with essential practices like mowing, irrigation, fertilization, and more. Learn for optimal turf health and appearance. Turfgrass Nutrient Management Learn efficient turfgrass nutrient management techniques for lush, resilient turf. Improve fertilization schedules and soil analysis. Turfgrass Nutrient Management (Taught in Spanish) Learn efficient turfgrass nutrient management techniques for lush, resilient turf. Improve fertilization schedules and soil analysis. Interpreting Pesticide Labels for Turfgrass Industry Learn to interpret pesticide labels for turfgrass. Understand essential elements, application instructions, and safety precautions. Gain confidence in responsible pesticide use. Interpreting Pesticide Labels for Turfgrass Industry (Taught In Spanish) Learn to interpret pesticide labels for turfgrass. Understand essential elements, application instructions, and safety precautions. Gain confidence in responsible pesticide use. Weed Management in Turfgrass Learn weed management principles for lawn and turf. Covering weed identification, sprayer calibration, and herbicide label adherence. Weed Management in Turfgrass (Taught In Spanish) Learn weed management principles for lawn and turf. Covering weed identification, sprayer calibration, and herbicide label adherence.

CONTRACTOR EDUCATION

Scan Code for CEU Status

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The Science of Great Leadership Uncover the science behind effective leadership. Learn actionable strategies to boost engagement and retention in your organization. Hardscape Workshop 1: Efficiency Systems for Hardscape Teams & Field Leaders Increase efficiency and profits in hardscape teams. Learn industry-leading production systems and tools for enhanced productivity and success. Real case studies included. Class provided in partnership with Hardscape North America. Hardscape Workshop 2: Walk on The Block That I Stumbled On Learn from a 40-year hardscape veteran's experiences. Discover tools and systems to alleviate pain and boost profitability in the industry. Class provided in partnership with Hardscape North America. Psychological Safety: The Key to Individual, Team, and Organizational Success Foster open communication and engagement for success. Learn practical strategies at our session. Demo 1: Segmental Retaining Walls Participate in interactive demonstrations building segmental retaining walls. Learn excavation, base prep, block installation, and coping techniques hands-on. Demo 2: Paver Installations Immerse yourself in paver installations through hands-on demonstrations. Learn prep, laying, cutting, fitting, and joint sanding techniques alongside industry experts. Demo 3: Modern Tools of the Trade Experience the latest hardscape tools and equipment hands-on. Test modern machinery, explore technology, and learn time-saving techniques with expert guidance. Demo 4: Lighting and Software Engage in interactive sessions on lighting and software integration in hardscape design. Experiment with fixtures and software for real-time project visualization. Demo 5: Water & Fire Features Dive into water and fire feature design and installation with hands-on demos. Install features in minutes, learn proper techniques, and maintenance tips. Demo 6: Outdoor Kitchens & Other Enhancements Roll up your sleeves and build outdoor kitchens and enhancements. Actively participate in creating inviting outdoor spaces guided by industry professionals.

Wednesday, October 16, 9:00 AM - 10:30 AM Thursday, October 17, 8:30 AM - 9:45 AM

$150

$85

Wednesday, October 16, 12:30 PM - 1:30 PM Thursday, October 17, 9:30 AM - 10:30 AM Thursday, October 17, 12:30 PM - 1:30 PM Thursday, October 17, 2:00 PM - 3:00 PM Thursday, October 17, 3:30 PM - 4:30 PM Wednesday, October 16, 9:00 AM - 10:00 AM Wednesday, October 16, 11:00 AM - 12:00 PM Wednesday, October 16, 2:00 PM - 3:00 PM Wednesday, October 16, 4:00 PM - 5:00 PM Thursday, October 17, 9:00 AM - 10:00 AM

$30

Thursday, October 17, 10:00 AM - 11:00 PM

$85

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Thursday, October 17, 10:30 AM - 12:00 PM

$150

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Wednesday, October 16, 1:30 PM - 2:30 PM Wednesday, October 16, 3:30 PM - 4:30 PM Thursday, October 17, 9:30 AM - 10:30 AM Thursday, October 17, 12:00 PM - 1:00 PM Thursday, October 17, 2:30 PM - 3:30 PM Friday, October 18, 9:30 AM - 10:30 AM

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EMB SOCIAL MEDIA LOUNGE

$50

Thursday, October 17, 11:00 AM - 12:00 PM

$50

Located in South Wing Lobby A

Thursday, October 17, 2:00 PM - 3:00 PM Thursday, October 17, 4:00 PM - 5:00 PM

$50

Sponsored by

$50

Stop by the EMB Social Media Lounge to network with fellow pros, get plugged into your industry community and recharge your devices.

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CONTRACTOR EDUCATION

CONTRACTOR EDUCATION

IA Certification Exam Session Become a certified irrigation professional with the Irrigation Association. Gain credibility and a competitive edge in your career.

Tuesday, October 15, 12:30 PM - 5:30 PM

Developing IPM Programs for Success! Learn to create effective IPM plans for site-based operations. Utilize a 6-step process to reduce inputs and save money. Don't hope, plan! Financially Navigating Changing Technologies in Landscaping Navigate landscaping technology changes financially. Learn finance fundamentals in a battery-operated, autonomous equipment era. Ensure profitability as an owner-operator. Customer panel on how autonomous mowers can save time, labor, and money Hear from end users on the benefits of autonomous mowers: saving time, labor, and money. How to Create Your Own Landscape University Learn to build your own Landscape University™ for enhanced team productivity and empowerment. Discover customized training and leadership development strategies from industry experts Pool Design 101 for Landscape Designers Discover the essentials of pool design, from choosing the perfect location to specifying materials, even if you're new to pool design. Join us to explore layout options, construction techniques, regulations, and more. Business Opportunities in Pool Service, Design, and Build Unlock business opportunities in pool service, design, and build. Discover the importance of integration, collaboration, and team-centered approach for success. Step-by-Step Pool Design Project Profile Discover the importance of pool design and execution. Learn how to communicate and explore design concepts effectively. Next-Level Design Details: Learn the How and Why of Pool Design and Build Explore essential pool design details for success and enjoyment. Learn why attention to installation and components is crucial, and how to communicate and execute design details effectively.

Thursday, October 17, 8:00 AM - 9:15 AM Thursday, October 17, 8:00 AM - 9:15 AM Friday, October 18, 8:00 AM - 9:15 AM Friday, October 18, 8:00 AM - 9:15 AM

$99

Scan QR Code

$99

Getting Into the Irrigation Business Start your journey into the irrigation business. Gain valuable tips and insights from successful contractors. Whether adding services or becoming a full-service contractor, get started here! Irrigation Repair Fundamentals Learn irrigation repair fundamentals from scratch. Identify and handle common repairs, from replacing sprinkler heads to fixing valve issues. Perfect for beginners or periodic maintenance. Electrical Troubleshooting Fundamentals Learn electrical troubleshooting for irrigation systems. Learn volt-meter usage and fault identification for effective system servicing. Prior knowledge helpful but not required. Anatomy of an Irrigation System Understand the basics of irrigation systems: components, design, installation, and service. Ideal for beginners in the field. Controller Operation Fundamentals Master the basics of irrigation controller operation. Ideal for field staff with little to no irrigation experience seeking to perform common tasks effectively. Irrigation Scheduling Fundamentals Learn irrigation scheduling essentials. Learn to optimize water usage for landscapes efficiently. Explore soil, irrigation system, and plant water requirements. Recommended for all levels. Microirrigation Fundamentals Dive into microirrigation basics! Learn about its components, benefits, and application for precise watering. Essential for landscape irrigators seeking water savings and improved plant health.

Thursday, October 17, 9:00 AM - 10:00 AM

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Thursday, October 17, 11:00 AM - 12:00 PM

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Thursday, October 17, 1:00 PM - 2:00 PM Thursday, October 17, 3:00 PM - 4:00 PM Friday, October 18, 8:00 AM - 9:00 AM Friday, October 18, 10:00 AM - 11:00 AM

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Thursday, October 17, 9:00 AM - 10:00 AM

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Thursday, October 17, 11:00 AM - 12:00 PM Thursday, October 17, 1:00 PM - 2:00 PM Thursday, October 17, 3:00 PM - 4:00 PM

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Friday, October 18, 12:00 PM - 1:00 PM

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Plug In Outdoor Lighting to Your Business Offerings Explore the benefits of adding landscape lighting to your company's services and learn how to get started, avoid common mistakes, and ensure a successful launch with insights from industry experts. Hardscapes and Lighting – A Perfect Match Elevate your hardscaping projects with landscape lighting. Learn best practices in design, products, and techniques from lighting experts. Lighting Design 201: Diving Deeper into Lighting Design Dive deeper into lighting design with Lighting Design 201! Learn to elevate outdoor spaces into artwork that elicits emotion and wonder. Discover techniques to showcase the true value of lighting.

Thursday, October 17, 10:30 AM - 11:30 AM

FREE

Thursday, October 17, 1:30 PM - 2:30 PM Friday, October 18, 10:30 AM - 11:30 AM

FREE

MOWER GIVEAWAY Thursday, October 17 at 1:30 p.m. Must be present to win at Booth #3052 The Bobcat ZT7000 zero-turn mower is the peak of toughness and best-in-the-business performance. With transport speeds up to 19 mph and mowing speeds up to 13 mph, you can knock out quality results, job after job.

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The historic West Wing of the KEC offers 170,000 square feet of additional indoor exhibit space. This space is one of the KEC’s original structures, and is adjacent to Freedom Hall. The West Wing will host exhibits and the New Product Showcase, Chemical Applicator Education Sessions, the Drone Zone, Mulligan’s Garden Park, and Pod-Row™. EXPERIENCE EXCLUSIVE WEST WING EVENTS

Get ready to maximize your trade show experience with our West Wing Giveaway, featuring a range of incredible prizes totaling over $1,000 daily! Every attendee receives one ticket that enters you into all three days of drawings. The sooner you visit the West Wing and enter, the more drawings you are included in. $1,000+ DAILY GIVEAWAY!

FREE EDUCATION

Map Not Final

CHEMICAL APPLICATORS

DRONE TRAINING

TEAM DEVELOPMENT

Wednesday, October 16 9:30 AM - 10:00 AM

How to Get a Pesticide Applicators License (and why you should) How to Get a Pesticide Applicators License (and why you should)

10:30 AM - 11:00 AM 10:30 AM - 11:00 AM 11:30 AM - 12:00 PM 12:30 PM - 1:00 PM 1:30 PM - 2:00 PM 3:00 PM - 4:00 PM

UAS Flight 101 and Aircraft Registration Creating 3D Models with Drones

Creating a Legal and FAA Approved Drone Program Creating Digital Surface Models and Volumetrics With Drones

Tree Planting and Mulching

Thursday, October 17 8:00 AM - 11:00 AM

From Worker to Leader: Developing Your Foreman

Getting Airspace Approval and Unlocks

10:30 AM - 11:00 AM 11:00 AM - 12:00 PM 11:30 AM - 12:00 PM 12:00 PM - 3:00 PM 12:30 PM - 1:00 PM 1:30 PM - 2:00 PM

Pruning Small Trees and Shrubs

Sponsored by EQUIP GOLF EXPERIENCE

Creating 2D Cads for Automated Mowers

From Worker to Leader: Developing Your Foreman (Taught in Spanish ) Do I really need a license if I am not charging for the drone?

Using Drones for Landscape Photography and Marketing

Friday, October 18 7:00 AM - 10:00 AM

From Worker to Leader: Developing Your Foreman

Turf Sprayer Calibration Workshop

9:30 AM - 11:00 AM 10:30 AM - 11:00 AM 10:30 AM - 1:30 PM 11:30 AM - 1:00 PM 1:15 PM - 1:45 PM

Creating Digital Surface Models and Volumetrics With Drones From Worker to Leader: Developing Your Foreman (Taught in Spanish)

Take a swing in the West Wing at the Equip Golf Experience. Competitions and prizes are awarded after the show for each day’s longest drive and closest to the hole. No previous golf experience is required and instructors are nearby to provide some tips to improve your game.

Plant Health Care Equipment and Application Techniques

Integrated Pest Management

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DEALER EDUCATION

DEALER EDUCATION

Equip Exposition is the best event in the industry for you take your dealership to the next level, with free sessions for leaders designed to help you boost your dealership’s profits and stay ahead of industry trends. Bring your technicians to be trained in the latest equipment technologies, and demo the latest products for your show floor.

Hydro-Gear - Hydrostatic Transmissions Discover the inner workings of Hydro-Gear Hydrostatic Transmissions in zero-turn and stand-on mowers. Gain hands-on experience, learn repair procedures, and leave with a comprehensive understanding. OPE Electrical Systems & Troubleshooting Join us for an interactive course on basic electrical systems. Learn diagnostic proce- dures, build circuits, read schematics, and troubleshoot components using practical methods and tools. Tuff Torq - Hydrostatic Transmissions Get hands-on with Tuff Torq hydrostatic transmissions used in mowers. Disassemble, reassemble, and learn procedures, tools, and specs. Leave with a deep understanding and repair skills. Two-Stroke Engine Failure Analysis Join our hands-on training on ECHO Equipment. Learn to identify and analyze two- stroke engine failures in hand-held power equipment. Through live demos and hands- on examination, interpret engine failure clues and determine causes.

Wednesday, October 16, 8:00 AM - 11:00 AM or 12:00 PM - 3:00 PM Wednesday, October 16, 8:00 AM - 11:00 AM or 12:00 PM - 3:00 PM Wednesday, October 16, 8:00 AM - 11:00 AM Wednesday, October 16, 8:00 AM - 11:00 AM or 12:00 PM - 3:00 PM

$45

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DEALER EDUCATION PARTNERS

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Should you open another location? Curious about expanding with a new location? Join us as we delve into six essential questions to consider before making this leap. We'll also discuss alternative growth strategies. How to meet and exceed your sales goals for the upcoming season. Join us to learn actionable steps to exceed sales goals. Bob Clements International presents strategies for sales success, essential for salespeople at any level. Don't miss out on maximizing your potential. How do we help our departments get along? Learn how to foster harmony among dealership departments! Join Sara Hey from Bob Clements International as she shares five strategies to promote teamwork and reduce tension between service and other departments. Creating a customer experience that will generate raving fans. Discover how to turn customers into raving fans! Sara Hey from Bob Clements Interna- tional shares insights on creating a memorable customer experience, managing tense situations, and reducing friction in dealership processes.

Wednesday, October 16, 8:00 AM - 9:00 AM

FREE

Developing People to Grow Your Business How much of your time is spent working in the business, putting out fires and dealing with day-to-day issues? Increasing your team’s business acumen allows your time to be better spent working on the business, designing strategies, and exploring opportunities Balancing inventory levels and retail sales Understanding and managing the balance sheet management is key to controlling our cash. The new ratios assist dealerships in keeping their inventory at a healthy level.

Wednesday, October 16, 10:00 AM - 11:00 AM

FREE

Wednesday, October 16, 1:00 PM - 2:00 PM

FREE

Thursday, October 17, 1:00 PM - 2:00 PM

FREE

Thursday, October 17, 8:00 AM - 9:00 AM

FREE

Thursday, October 17, 10:00 AM - 11:00 AM

FREE

$5,000 DEALER GIVEAWAY Dealers, don’t miss your chance to win big during the Dealer Preview on the morning of October 16. Simply bring your STIHL giveaway ticket to the indoor booth to enter for your chance to win. With $5,000 on the line, this giveaway is not to be missed! See your ticket for the details.

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WELCOME TO LOUISVILLE As the 16 th -largest city in the U.S., Louisville is home to over 90 attractions, 17,000 hotel

TRAVEL AND HOTEL BOOKING INFORMATION HOTEL RESERVATIONS

rooms, and 2,500 restaurants. Louisville is easily accessible and within a day’s drive of nearly half of the nation’s population.

Louisville Tourism, the official housing provider for the show, offers the lowest room rates at Equip Exposition hotels. The list of rates is available at equipexposition.com under Travel & Hotels. To make reservations by phone, call the Louisville Housing Bureau at (800) 743-3100.

AIRLINE DISCOUNTS

The Louisville International Airport, only seven minutes from downtown, and across the street from the Kentucky Exposition Center, handles nearly 100 flights per day.

Delta is offering up to a 10% discount on flights. Search flights at https://www.delta.com/flightsearch , Use Meeting Code NM3QE or by calling our Delta Meeting Network Reservations at 800-328-1111. United Airlines is offering up to 10% discount on flights. Search flights at www.united.com/meetingtravel and Z Code: ZPKS976093. Or call United Reservations Meetings at (800) 426-1122. Southwest Airlines is pleased to offer Equip Exposition attendees discounted fares. To utilize the discount, book via www.swabiz.com using Company ID 99636972. Discount valid for travel 10/12/2024 to 10/21/2024.

Equip Exposition is hosted at the Kentucky Exposition Center, 937 Phillips Lane, Louisville, KY 40209. We provide free parking for all attendees.

SHUTTLE SERVICES

REGISTRATION DEADLINES Visit www.equipexposition.com to register online. Registration is open now and the earlier you register, the more you save! Early Bird: Register by Sept. 5 for $30 per person. Pre-Registration: Register between Sept. 6 and Oct. 13 for $60 per person. Registration Rate: Register at the show for $120 per person

Equip Exposition will run shuttle buses between select hotels and the Kentucky Exposition Center and on the final day to the airport. See the shuttle schedule at: www.equipexposition.com/book-your-travel

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(800) 558-8767

www.equipexposition.com

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2024 REGISTRATION FORM

2024 EDUCATION CATALOG

ATTENDEE INFORMATION (One form required per attendee)

To register for any of these events and classes, complete and include this page with your mail-in registration form and payment.

Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up.

FEATURED EVENTS

$

EVENT TITLE

TIME

COST

Name:_ _________________________________________

Email Address: _ ____________________________________

Mulligan 5k Fun Run & Walk

Wed. 7:00 AM - 8:00 AM

$40/per

Company: _______________________________________

Title: _____________________________________________

CONTRACTOR EDUCATION

CLASS TITLE

TIME

COST

$

Address: _ _______________________________________

City: _ _____________________________ State:_ ________

The Science of Great Leadership

Wed. 9:00 AM - 10:30 AM Wed. 9:00 AM - 10:00 AM Wed. 11:00 AM - 12:00 PM Wed. 12:00 PM - 1:00 PM Wed. 12:30 PM - 1:30 PM Wed. 1:00 PM - 2:30 PM Wed. 1:30 PM - 2:30 PM Wed. 2:00 PM - 3:00 PM

$150/per $50/per $50/per $99/per $30/per $99/per $85/per $50/per $99/per $85/per $99/per $50/per $99/per $99/per $85/per $99/per $50/per $99/per $30/per $85/per $99/per $85/per $99/per $150/per $99/per $50/per $99/per $99/per $85/per $30/per $99/per $99/per $99/per $30/per $99/per $50/per $85/per $99/per $99/per $99/per $99/per $30/per $99/per $50/per $99/per $99/per $99/per $85/per $99/per $99/per $99/per $99/per $99/per $99/per

Turfgrass Cultural Practices

Zip:____________ Phone: (

)_____________ Fax: (

)___________ Country if outside the U.S.: ________________

Turfgrass Cultural Practices (Taught in Spanish)

I confirm this attendee is 12 years of age or older:

Gamify Your Company Culture: Competition Creates Engagement Develop Your Detective Skills: How to diagnose plant problems

REGISTRANT CATEGORY ( Check one that describes your business.)

Building an Accountable Organization Demo 1: Segmental Retaining Walls Turfgrass Nutrient Management

o 17 Manufacturer / Supplier / Media Sales / Agencies* o 22 Lawn & Landscape Professional o 23 General Contractor o 24 Golf Course Super / Equip Manager o 25 Educational Facility o 26 Parks & Rec. / Municipality / Cemetery

o 27 Forest & Land Management o 28 Nursery o 31 Sports Turf o 33 Arborist o 34 Hardscape Professional o 35 Chemical Applicator

o 10 Dealer - Equip. Serv. / No Retail o 11 Servicing Dealer o 12 Equipment Rental Dealer o 13 Retailer / Merchandiser / Buyer o 14 Lawn & Garden Center o 15 Distrib. of Lawn & Garden Products o 16 Power Sports Retailer

Facility Must-Haves: What are the Best Companies Doing When Designing Their Facility? Wed. 2:30 PM - 3:30 PM

Demo 2: Paver Installations Your Company, Your Culture

Wed. 3:30 PM - 4:30 PM Wed. 3:30 PM - 4:30 PM Wed. 4:00 PM - 5:00 PM Thu. 8:00 AM - 9:15 AM Thu. 8:00 AM - 9:15 AM Thu. 8:30 AM - 9:45 AM Thu. 9:00 AM - 10:00 AM Thu. 9:00 AM - 10:00 AM Thu. 9:00 AM - 10:00 AM Thu. 9:30 AM - 10:30 AM Thu. 9:30 AM - 10:30 AM Thu. 9:30 AM - 10:30 AM Thu. 10:00 AM - 11:00 PM Thu. 10:30 AM - 11:30 AM Thu. 10:30 AM - 12:00 PM Thu. 11:00 AM - 12:00 PM Thu. 11:00 AM - 12:00 PM Thu. 11:00 AM - 12:00 PM Thu. 11:30 AM - 12:30 PM Thu. 12:00 PM - 1:00 PM Thu. 12:30 PM - 1:30 PM Thu. 12:30 PM - 2:00 PM Thu. 1:00 PM - 2:00 PM Thu. 1:00 PM - 2:00 PM Thu. 2:00 PM - 3:00 PM Thu. 2:00 PM - 3:00 PM Thu. 2:00 PM - 3:00 PM Thu. 2:30 PM - 3:30 PM Thu. 2:30 PM - 3:30 PM Thu. 3:00 PM - 4:00 PM Thu. 3:00 PM - 4:00 PM Thu. 3:30 PM - 5:00 PM Thu. 3:30 PM - 4:30 PM Thu. 4:00 PM - 5:00 PM Thu. 4:00 PM - 5:00 PM Fri. 8:00 AM - 9:00 AM Fri. 8:00 AM - 9:15 AM Fri. 8:00 AM - 9:15 AM Fri. 9:30 AM - 10:30 AM Fri. 10:00 AM - 11:00 AM Fri. 10:00 AM - 11:30 AM Fri. 10:30 AM - 11:30 AM Fri. 12:00 PM - 1:00 PM Fri. 12:00 PM - 1:00 PM Fri. 12:30 PM - 1:30 PM

Turfgrass Nutrient Management (Taught in Spanish)

Developing IPM Programs for Success!

Financially Navigating Changing Technologies in Landscaping

Hardscape Workshop 1: Efficiency Systems for Hardscape Teams & Field Leaders

Getting Into the Irrigation Business

PAYMENT INFORMATION

Interpreting Pesticide Labels for Turfgrass Industry

Pool Design 101 for Landscape Designers

TRADE SHOW PASS: Landscape Professional, Dealers & Contractors: $30 ea. – Through 9/5/24 | $60 ea. – Through 10/13/24 | $120 ea. – After 10/13/24 NON-EXHIBITOR VENDOR: Manufacturer, Supplier, Ad Agencies, & Media Sales: $450 ea. TOTAL EDUCATION AND FEATURED EVENTS (See page 26) TOTAL PAYMENT DUE (MAKE CHECKS PAYABLE TO EQUIP EXPOSITION)

Biochar

$ $ $ $

Demo 3: Modern Tools of the Trade

Hello, it’s Private Equity Calling… How Do You Answer? Hardscape Workshop 2: Walk on The Block That I Stumbled On

Leveraging a Strong Brand to Attract and Retain Employees and Customers Psychological Safety: The Key to Individual, Team, and Organizational Success

Business Opportunities in Pool Service, Design, and Build

Interpreting Pesticide Labels for Turfgrass Industry (Taught In Spanish)

Irrigation Repair Fundamentals Talking Tech, 2030 and Beyond Demo 4: Lighting and Software

CREDIT CARD INFORMATION

PLEASE RETURN COMPLETED REGISTRATION FORM & PAYMENT TO: EQUIP EXPOSITION 2024 ATTN: ATTENDEE REGISTRATION 209 E MAIN ST. #301 LOUISVILLE, KY 40202 PAYMENT BY CHECK OR CREDIT CARD MUST BE MAILED TO THE ADDRESS ABOVE.

FOR TRADE SHOW POLICIES PLEASE VISIT: www.equipexposition.com/tradeshow-policies

Reducing the “Spray and Pray”: Managing pests before pesticides

TYPE OF CARD: o MASTER CARD o VISA o AMERICAN EXPRESS

Start Clean, Finish Clean

Electrical Troubleshooting Fundamentals Step-by-Step Pool Design Project Profile Be a Pesticide Compliance Superhero How to Hire the Best Landscape Employees

Name:

Signature:

(For Payment and Policies)

Weed Management in Turfgrass Demo 5: Water & Fire Features

Card #:

Turning Good Ideas into Great Realities Anatomy of an Irrigation System

Exp. Date:

CVV Security Code:

Next-Level Design Details: Learn the How and Why of Pool Design and Build

A Roadmap For Visionary Landscape Business Owners

Pesticide Safety and Emergency Procedures

Grow Your All-Star Team from Within: Recruit, Retain and Reward

Weed Management in Turfgrass (Taught In Spanish)

Controller Operation Fundamentals

Register to attend Equip Exposition before July 31 and be automatically entered to win LIFETIME REGISTRATION, three-night hotel accommodations, or our $500 cash prize! 2024 SUMMER GIVEAWAY

Customer panel on how autonomous mowers can save time, labor, and money

How to Create Your Own Landscape University Demo 6: Outdoor Kitchens & Other Enhancements

Irrigation Scheduling Fundamentals

Mastering the Numbers: Building Business Acumen Lighting Design 201: Diving Deeper into Lighting Design

An Electric Personality: The Growing Movement of Electric Equipment

Microirrigation Fundamentals

This is Goodbye: Five Things to Know About Selling Your Business

LEARN MORE

DEALER EDUCATION

CLASS TITLE

TIME

COST

$

Hydro-Gear - Hydrostatic Transmissions OPE Electrical Systems & Troubleshooting Tuff Torq - Hydrostatic Transmissions Two-Stroke Engine Failure Analysis Hydro-Gear - Hydrostatic Transmissions OPE Electrical Systems & Troubleshooting Two-Stroke Engine Failure Analysis

Wed. 8:00 AM - 11:00 AM Wed. 8:00 AM - 11:00 AM Wed. 8:00 AM - 11:00 AM Wed. 8:00 AM - 11:00 AM Wed. 12:00 PM - 3:00 PM Wed. 12:00 PM - 3:00 PM Wed. 12:00 PM - 3:00 PM

$45/per $45/per $45/per $45/per $45/per $45/per $45/per

Equip Exposition drew more than 27,000 people last year and offers unique experiences to fuel a growing industry in landscaping, outdoor living, outdoor power equipment and more.

TOTAL EDUCATION AND FEATURED EVENTS (Add this amount to your trade show admission)

$

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