The Unboxing Experience (CONT’D FROM PAGE 44)
Board Converting NEWS INTERNET DIRECTORY
appeared in 2006 of the Nokia E61 cell phone on Yahoo Tech. However, the challenge of the past was that the cost and availability of the printing technology prevented all but the most luxury brands from participating Traditionally, flexographic printing systems were the only options available for printing onto corrugated boxes. This approach is generally more expensive for small batch- es, because it requires more resourcing and tooling, with long set-up times and new plates required when a change in graphics occurs. As such, flexo is generally only suitable for high-volume printing – or reserved for high-margin brands willing to absorb the cost of a short print run. Today, with the growing availability of digital print- ing technology, smaller brands and those working within tight margin industries (e.g. food and beverage) can also compete and deliver an innovative experience for today’s e-commerce shopper. With digital printing, the printing ap- proach is flexible, plate-free, and requires minimal set-up time, so former limitations like cost and minimum print runs are no longer roadblocks to creating engaging packaging for ecommerce. Technology Leads The Way With digital printing, brands can incorporate seasonal- ity, loyalty, and wider marketing initiatives into their prod- uct packaging – with short print runs enabling the pro- duction of anything from 100–10,000 pieces of packaging at a competitive price. Vibrant Forest Brewery, located in the New Forest National Park in the UK, embraced digital printing to create a limited edition gift pack of beers to celebrate its 10th anniversary – the packaging developed was attractive and colourful, helping to mark the occasion with creativity and flair. Digital printing also opens up the opportunity to cre- ate a more personalized experience for the recipient. For example, PostmanPooch offers mail delivery of gift box- es for pet dogs which can be personalized by breed and occasion (e.g. Christmas and birthday). The brand also promotes its shoppers’ unboxing experiences on its web- site by pointing back to Instagram posts and published reviews, highlighting the potential of an unboxing expe- rience. Small batch printing facilitated by digital printing allows brands to take control of the consumer experience – mes- saging printed on boxes can directly invite consumers to share their thoughts online, while printed 2D codes on boxes can be used to provide additional product infor- mation, promote loyalty schemes, and further encourage social sharing. You can browse multiple social media plat- forms to see this play out as consumers document their product unboxing experiences – on YouTube there are en- tire channels dedicated to product reviews and unboxing. There are also considerable environmental bonuses to digital printing. The technology overcomes any issues with excess waste caused by minimum print runs from tra- ditional flexographic systems, enabling brands to produce
SAUER SYSTEM www.sauersystem.com
Sauer provides intelligent solutions for scoring, slitting, slit-scoring, and perforating on corrugators and floor slitters; and glue tab cutting, creasing, slotting, trimming and scrap chopping on presses. New, featured offerings include FRX Adjustable Folding Rail System and G3 Scoring System: the latest proven creasing technology on the market.
STAFFORD GROUP www.go2stafford.com
Interactive website for Stafford Corrugated Products and Stafford Cutting Dies. Featuring online ordering of replace- ment parts. Also, visitors can automatically calculate sheet size for most die-cut standards.
SUN AUTOMATION GROUP ® www.sunautomation.com
SUN Automation Group is the global leader in providing innovative solutions to the corrugated industry. SUN engi- neers and builds the SUN625 Rotary Die Cutter, provides sales, service and support in North and Central America for Latitude Machinery Corporation, manufacturer of Mini to Jumbo FFG and RDCs. Additionally, SUN is the North Amer- ican, UK and Ireland sales and service provider for Para Machinery’s line of equipment, and is the North American sales provider for Highcon. SUN also powers the corrugat- ed industry’s premier IIoT platform, Helios, and is the OEM source for Langston/Staley equipment parts and service. THACKER INDUSTRIAL SERVICE COMPANY www.thackerindustrial.com Specializing in corrugated machinery, T.I.S.CO. offers quali- ty-made products, support services, and more. T.I.S.CO. has a reputation of dependability, not only in the product, but in service and support. With more than 25 years’ experience, T.I.S.CO. installs equipment and machinery, moves or sets up entire plants, rewires and rebuilds - all over the world. VT GROUP www.vtgrouponl ine.com VT offers prepress services for the POP display and corru- gated shipping container industry including graphic design, optimized digitally imaged printing plates and innovative pre-mounting solutions. Our large-format digital printing fa- cility (Digital Impact) is a leading short-run manufacturer of distinctive POP displays and signage where litho-like graph-
ics are preferred. WPR SERVICES www.wprservices.net
WPR Services was established in 2016. What originally start- ed as a technical services company expanded its product offerings to include a machine center learning platform POWtalk™. Our analysis of video, audio, machine metrics, employee ergometrics, and person to person conversation provides a way to identify safety and process inefficiencies.
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April 18, 2022
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