• Who might be able to help me achieve this goal? YOUR BRAND VALUES & MESSAGING If it’s one major branding lesson I’ve taken away from 2020, is that we can all do a better job standing up for the values that matter most to us. As brand builders and business leaders, we have a special gift, and responsibility to stand firmly for the values we believe in. We get to decide what values we want to champion through our brand messaging. If we choose to be brave, we can begin to make a difference, even if it’s only at a micro-level at first. Change can happen with you, and it starts with being clear about your brand values. How to get clarity on your brand values: • Reflect on WHO you are serving with your brand. Do your brand values support this person best? • Get clear on the values that are most import- ant to your brand. What values are you willing to fight for? • Decide on one action you can take to better align your brand with your values. How might this action help the customers you serve? YOUR VISUAL BRANDING Now that you have clarity around your brand goals, and values, the next thing to focus on is your visual brand. Visual branding is anything that you use to visually market your brand. It can include every- thing from the colours you use, to the clothing you wear. Like your brand values and message, visual branding influences your customers’ per - ception of your business. To find out if your visual brand is in good standing ask yourself the following questions.
If your answer is ‘no’ to any of the following questions, this is an area you can improve with your visual brand. • I use consistent colours throughout ALL of my marketing materials (website, social media graphics, business card etc.) • I use consistent fonts throughout ALL of my marketing materials. • I use a consistent style of photography or illustration throughout ALL of my marketing materials. • My wardrobe makes me feel confident, and compliments the look, feel, and message of my brand. • My professional portrait is NOT older than 3-5 years old. Of course, there are many other areas about your brand that can get overlooked and under- valued, but these three areas are not a bad place to start. Cheers to building your best brand ~ Brittany Pickrem is a brand designer for 6 and 7-figure leaders and changemakers across the globe. Brittany provides leaders with a world- class brand strategy and style from their website to their wardrobe.
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APRIL 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2021
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