the local community. One way for senior housing developers to integrate and immerse seniors into their surrounding communities is to make available the amenities within senior housing develop- ments to the general public. For security purposes, these
5. Provide memory care services. Seniorscontinueto live longer and longerandthismeansmore people will become susceptible to cognitive disabilities. There- fore, senior housing projects are experiencing an increased continued on page 18B
that is a pop- ulation of 76 million peo- ple. And that
grams, films, and so on—that create opportunities for resi- dents to meet and mingle with their neighbors from the sur- rounding community. 4. Design and build tai- lored/customized features and amenities into the fa- cility.
facilities would like to see rates in the mid- to high-90s. Senior housing projects can and do add interior common spaces for residents to pursue hobbies. Amenities such as woodshops, arts and crafts rooms, and spas are being requested. Providing such
Glenn Ebersole
number translates to approxi- matelysixmillionboomersthat will need generation-specific housing. So the demographics are very positive for the senior livinghousingmarketsegment. Senior living housing is usually defined as residential housing with a minimum age require- ment, usually age 55— and can include: senior apartments; independent living; assisted living; personal care; memory care; nursing care; and con- tinuing care retirement com- munities.
Mid Atlantic Real Estate Journal — Owners, Developers & Managers — February 28 - March 13, 2014 — B
www.marejournal.com
O wners , D evelopers & M anagers For Northeast Foods in Baltimore City The Mullan Contracting Co. to construct two-bldg. complex B What will happen to influ- ence and define the design and construction of the senior hous- ing market? Here are seven strategic actions that I believe will influence and define the design and construction of the senior housing market. 1. Change the perception of senior housing. alt imore , MD — The Mullan Con- tracting Company
“ONE STEP BEYOND”
HOLLENBACH CONSTRUCTION, INC.
Professional Construction Management Design Build General Contracting Senior Living ~ Healthcare Religious ~ Commercial Educational ~ Industrial
Above: Keystone Villa at Ephrata
“The distribution facility consists of a pre-engineered steel building and the truck maintenance project will be constructed of masonry and steel. Both buildings will need to be built simultaneously in order for us to meet the construction schedule,” said Joseph Rode , president of The Mullan Contracting Com- pany. “We expect 2014 to be extremely active for Mullan Contracting, as we have a healthy backlog of construc- tion projects throughout the central Maryland and North- ern Virginia marketplace.” n A stigma associated with traditional nursing homes and assisted living facilities still ex- ists because of an institutional appearance with shared rooms and bath ooms. Older p ople have a great fear of being forced to share a very vulner- able time of their lives with a stranger. That challenge is also an opportunity. Creative and sensitive design can help erase some negative preconceptions. Conveying a non-institutional look is a must. Designers must tailor and customize spaces to meet the demands of seniors who want to keep physically & mentally fit. 2. Enable seniors to age in place. In general, today’s seniors wanttostay intheirownhomes or apartments for as long as possible. The model of people retiring at 65, living indepen- dently as long as possible, and then going to a nursing home is history. In today’s world, people live much l nger and there is an undefined and unclear pe i d that c uld las decades when seniors can live semi-independently.This factor has significantly changed the
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fice and distribution center, as well as a 6,000 s/f truck maintenance facility. Prelimi- nary site work on the projects is currently underway with an expected completion date of mid-summer. Northeast Foods, headquar- tered in Baltimore, is the largest manufacturer and sup- plier of hamburger buns in the United States and has been partnering with McDonald’s Corporation since 1965. The bakery operation intends to utilize the new buildings to accommodate the continued growth of the business.
h a s b e e n selected by N o r t h e a s t F o o d s t o construct a t wo - b u i l d - ing complex wi thin the H o l l a n d e r 95 Business
Joseph Rode
Above: Keystone Villa at Fleetwood
166 Holly Rd. P.O. Box 507 Boyertown, PA 19512 Phone: 610-367-4200 Fax: 610-367-1020 email: gebersole@hollenbach.com www.hollenbach.com
Park, located at 2001 62nd St. in Baltimore City. The projects will consist of a 27,000 s/f of- BECOManagement promotes Gresinger ROCKVILLE, Md — BECO Management, Inc. announced the promotion of Amy Gresin- ger to VP of leasing. Addition- ally, BECO has expanded the leasing team with two new leasing assistants, Moshe Crane and Joseph Ely , and promoted Yanky Scheinfeld , who now leases BECO’s Colum- bia portfolio. Gresinger will support Ro- berta Liss , the executive VP of leasing andmarketing, in deter- mining new leasing initiatives, planning, setting strategies and training for the team. n PWC to host small business seminar in March NEW YORK, NY — Pro- fessional Women in Con- struction will combine its trepreneurial seminar moder- ated by Barbara Armand , president of Armand Corp. Speakers will be Dale Bern- stein , founder of unCommon Human Resources , who will discuss small business issues and Traci Wheelwright , certification manager, Port Authority of NY & NJ (PA- NYNJ) , who will outline steps to get your business certified as an M/W/DBE. Continental breakfast will be served. Cost is $5 PWC/members and $20/ non-members. The event will meet at the General Society, 20 W. 44th St., New York City. n Dale Bernstein Continuing Ed program with its Men- torship series on Wednes- day, March 12, from 8 – 10:30 am with a small business/en-
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