FMN | December 21st, 2020

AICC Webinar Examines Buyer Behavior

Flexo Market News

AICC, The Independent Packaging Association, has opened registration for The Influence of Sustainable Package Design on Buyer Behavior , a new webinar, Monday, January 11 at 2:00 pm ET, with Dr. Andrew Hurley,Associate Professor, Clemson University. In this webinar, attendees will learn about a multi- year case study where various packages were opti- mized to communicate sustainability. Attendees will also receive three white papers that detail a process of aligning package design, sustainabil- ity messaging, and promotion, which had a significant influence on shopper attention and decision-making, all while elevating brand equity. Being able to communicate successful storylines for package sustainability is important for sales, market- ing, design, and R&D professionals. Coordinating Packaging Design Dr.Andrew Hurley is an Associate Professor of Pack- aging Science at Clemson University. He coordinates the packaging design curriculum, manages an interna- tionally recognized consumer behavior research lab, and has delivered more than 100 presentations on package design globally. Hurley’s research lab answers complex questions on product marketing and pack- aging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40 percent for small and large businesses.The success of his lab catalyzed the formation of Package InSight, a full-service package design and testing com- pany in Greenville, South Carolina. Reaching A Milestone In other news, AICC, The Independent Packaging Association, is accepting submissions to the Member Milestone Program and the Independent Safe Shop Awards. The Member Milestone Program is an annual oppor- tunity to recognize member companies, boxmakers and suppliers, celebrating significant anniversaries, such as 50, 60, 70, 75, 80, 90, 100 (and so on) years of continual operation. Members, in good standing, that wish to be included in this recognition, should be celebrating an anniversa- ry in 2020 or 2021 and will need to provide a 2-3-min- ute video presentation featuring the history of their company and describing their growth. The members that submit qualifying videos by the deadline will be recognized by AICC.The deadline for submissions is Friday, February 26, 2021.

Adheso-Graphics, Inc.

AGI manufactures, distributes and converts current technology flexo mounting tapes and backing sys- tems for corrugated plate mounting. Flexstik hard vinyl, FlexSoft, bi.esse brand, Gold Series Thin tapes for sleeve and Narrow web plate mounting. Specialty tapes that cover the vast thick- ness range requirements and specific adhesion systems for all flexo mounting requirements. We provide technical service and problem solving ser- vices for unique customers & applications. A&V manufactures a complete line of photopolymer plate processing systems and is a leading distribu- tor of flexographic platemaking materials. A&V also sells digital imaging systems and software specifical- ly designed for flexography. ARC International Anderson & Vreeland, Inc. ARC International is a world leader in the manufac- turing of roller products for flexography. The latest nanotechnology laser engraving in our Charlotte and Las Vegas manufacturing facilities ensures superior quality and consistency in anilox rollers. DuPont Packaging Graphics DuPont Packaging Graphics is the world’s leading supplier of flexographic printing systems in digital and conventional formats; including Cyrel® brand photopolymer plates, Cyrel® FAST processing equipment, Cyrel® round sleeves, mounting and fin- ishing products. For more than 35 years, beginning with Cyrel®, the first photopolymer printing plate, through to to- day’s digital workflow revolution, DuPont has been driving innovation in the Flexo and package printing industries. The Digital Cyrel® FAST imaging system has been broadly recognized for its efficiency, productivity, print performance, and environmental benefits.

10 December 21, 2020 Flexo Market News

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