CWU UA FY20 Impact Report

6

G 2

Cultivate Capacity Investment

Engage with regional and business networks and corporations and foundations.

• A $4.5M recorded in planned gift intent confirmation. • The library received a $1.5M bequest for facility updates, as well as additional education and research resources. • Increased stewardship efforts resulted in a 10% increase in donor retention, leading advancement to a rate of over 60%, which is higher than industry standard. • Major gift fundraising increased by 33%, from $5.675M in FY19 to $8.484M in FY20. • An intentional effort with parents led to a 166% increase in parent giving. • Corporate participation doubled in on-site giving day to support programs and student scholarships. • Received generous philanthropic support of CWU by Boeing, Microsoft, Amazon, DocuSign, BECU, and Nikon. • Grew student projects with new industry partnerships and incorporated interdisciplinary techniques between supply chain management program and engineering technologies programs. • Received a generous grant for Native American Students scholarships from the Mukleshoot Indian Tribe. The Tribe has given more than $162,000 in support since 2012. • Three fellowships for Masters in Public Health were created at local public health departments to aid with response to COVID-19. This was through generous support by the Three Rivers Community Foundation and the Yakima Valley Resilience and Response Fund. • Through increased awareness and outreach, donor count increased by 19%. • A comprehensive campaign feasibility study was conducted to help determine donor interest, and specific funding areas.

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