Learn to Earn works for you 30 years ago, Melaleuca was founded on the axiom of “exceptional products at reasonable prices.” Since that time, we have believed that the more customers know about our products —the more they understand the science behind them —the more likely they are to never settle for anything less. Nothing has proven this axiom more true than the Learn to Earn programme launched in 2014. The programme has helped hundreds of thousands of customers understand what makes Melaleuca products so unique: • Over 5.5 million videos have been viewed worldwide • Customers who have watched videos have earned more than $25 million in Loyalty Shopping Dollars worldwide • Customers who have watched at least one Learn to Earn video are four times less likely to cancel their Melaleuca membership than those who haven’t watched any videos Those numbers are impressive, but more importantly, we’ve seen that the Learn to Earn programme increases the bond between the customer and the company. It helps customers make an easier transition from the products they used to buy at the supermarket to products they now purchase at Melaleuca. It also helps newMarketing Executives gain product knowledge faster than ever before. The Learn to Earn programme is the most powerful tool you have to retain customers. When enrollers watch a video with their customer, whether during enrolment or in their first Strategy Session, 91% of those customers go on to watch additional videos. Among those customers who have not yet watched videos, the number one reason is that their enrollers never told them about the programme! Watching a few videos may not seem like a critical activity, but a small change in your month-to-month reorder rate can make a significant difference for the growth of your Melaleuca business. Currently, Melaleuca
businesses average a month-to-month reorder rate around 95%. Using Learn to Earn to increase your organisation’s retention rate by as little as 0.25 percent would have a dramatic impact not only on the number of customers in your organisation, but on the Organisation Commissions you earn over the course of ten years.
Higher Reorder Rate... More Customers*
13,000
11,000
9,000
7,000
5,000
3,000
1,000
TODAY
1
2
3
4
5
6
7
8
9
10
YEARS
95.00% 95.25% 95.50% 95.75% 96.00%
As you tap into the power of Learn to Earn, you will enjoy higher average growth, a larger average order size, greater residual income, more advancements, and a stronger business. For programme details, visit Melaleuca.com/LearntoEarn .
In October 2015, five new or updated Learn to Earn Videos were added to the library that introduce customers to the science behind some of our most popular products. Look for more new videos in the coming months.
Free Radicals
Peak Performance
Freiburg Study –Part 1 &2
DiamondBrite®
*Based on an organisation starting with 1,000 customers, where 3% of enrollees enroll two customers each month. Actual results may vary. For typical results, please consult the Annual Income Statistics in your Delivering Wellness Booklet.
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DECEMBER 2015/JANUARY 2016 | MELALEUCA.COM
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