It’s Time to “Ride!” Converting your home and writing down your “why” is like saddling up. It is essential for the trip, but you don’t really get anywhere until you decide to ride. “Riding” is where the action is. Riding is the day-in and day-out business activities that bring us success in our business. In our business, “riding” is implementing the Seven Critical Activities . Focusing on these activities is critical to our day-to-day business success. When I travel and speak at various Melaleuca events, I often ask how many people in the group can name the Seven Critical Business -Building Activities . I am often amazed to learn how few have taken the time to learn them. It’s critical for every business to know and understand the Seven Critical Activities because they make up a simple system that, implemented consistently, guarantees success. The Seven Critical Business-Building Activities are: • Keep Building Your Contact List The first critical activity is, of course, to create a contact list of potential Melaleuca customers and business builders. Without the list, you cannot do any of the other activities. The goal would be to have from 50 to 100 names of prospects who you would like to someday have either as a customer or a business builder. Your own circle of friends and acquaintances are your most promising contacts. Approaching Your Friends The most important thing to remember is that as you contact these people, their response is not a test of their loyalty or friendship to you. If they turn down the opportunity to learn about your business or your products, it should not reflect on your relationship. Nothing is lost. You are still friends and you can approach them again at a later time. “No” is not a reflection of you. It simply means, “Not yet. I need more information.” When approaching someone, we need not become pests. When someone turns us down, we need to simply understand that we can always approach them again later when we have something more to tell them. We should never make people uncomfortable in our approach. We have an exciting message and an exciting story. Contacting people and sharing our story should be an exciting adventure for us as well as for them. The Other Five Activities The other five activities should be just as fun and rewarding as the first two: making presentations, doing 48-Hour Strategy Sessions , celebrating success, holding Fast Tracks , and leading by example can be very enjoyable. They build relationships as well as create financial success for those who will implement them. Learn them well. They pay tremendous dividends! • Set Appointments • Make Presentations • Hold 48-Hour Strategy Sessions • Celebrate Success • Always Be Involved with Fast Track • Lead by Example Your Contact List
Teaming Up It’s twice as much fun and more effective to team up with someone else in the building process. It’s interesting to note how many of our Executive Directors have teamed up with someone else in their business on their journey to success. The concept is one of doing meetings together, calling each other daily to give moral support, goal setting and brainstorming together, and holding each other accountable for implementing the Seven Critical Activities . These business-building teams have become lifelong friendships and relationships that not only excel from a business perspective, but add meaning to life itself. The secret here is to find someone who is as passionate as you are about building a business. Teams need to be “equally yoked.” That is to say, each team member must be equally as passionate as the other about meeting their goals. One team member consistently dragging the other just does not work. So how do you create such a team? You commit to each other often and build it together. But what if there is no one in your business who wants to make such a commitment? You keep looking! Perhaps it will be your next enrolment. Many Executive Directors had been building a business for several years before they found someone who was as passionate as they were in creating a better future. Having a great team is the ultimate business scenario, but if you don’t yet have such a team member, know that success really starts with you! Don’t think you have to wait for someone to join you. But it’s powerful when it happens, and if it does, make sure you hold up your end of the bargain. Tenacity Realise that nothing worth having in life comes easy. There will be hurdles and challenges and ups and downs. The one thing that is common to all successful business builders and those who actively achieve their Melaleuca goals is that they have the tenacity to stick it out. Tenacity is clearly the most important trait of the successful business builder. Those who never lose this focus have a definite advantage over those who get distracted and do not stick to their plan. Review your “why” often. Develop faith and confidence in yourself and in your people. When things get tough, remember tenacity will always bring you through. Among all other traits, tenacity will be the most important factor in determining the winner.
Sincerely,
DECEMBER 2015/JANUARY 2016 | MELALEUCA.COM 3
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