WINNING AT WHAT'S MOST IMPORTANT Recruiting Successfully, Utilizing New Tools and Claiming Happiness Everyday By: Doug Rogers, Mr. Appliance® President
C an you believe we are already halfway through 2017? They say time flies when you’re having fun, and that’s one of the things I wish for each and every Mr. Appliance franchisee. We want you successfully living out the dream of owning your own business, thriving and growing your team and having fun in the process. There’s a few key concepts I want to challenge you to incorporate into your daily operations that I know will strengthen you and your franchise. As we enter the peak season of summer, focus on winning at what’s most important: recruiting successfully, utilizing new tools and claiming happiness every day. Recruiting Successfully Recruiting is key for our business model. We should be doing everything we can to recruit and retain technicians year-round. A shop without techs is a shop without inventory. As the economy continues to improve, it will mean an all-out fight for the best technicians. So, how do we compete? First of all, it’s important to look deeper than an individual’s current technical skills. Instead, consider how long they have been out in the workforce, even if it is not in the appliance industry. What experience do they have interacting with customers and with people in general and what is their work ethic? True, it may cost you more to grab someone who is not being hired
for their very first job. But recruiting them with an attractive salary will be worth it. In the beginning, get together a dollar amount for a salary, and pay him or her an hourly wage. Teach them how to do dryer vent cleaning, have them do two-man jobs and possibly simple part installs. By doing this, it teaches the new employee how to be a technician while they are observing. If you’re a big enough operation, you’re constantly struggling with how to do two-man jobs. If you have a less experienced man or woman, he or she can be paired with a more experienced employee on the job. Dryer vent cleaning is simple to train on, and is a way to have income coming in to offset the employee’s paycheck while you train them. Using New Tools RAREToolbox and Predictive Profiles There are several new tools that can help you through the recruiting and training process, all of which have been rolled out for Mr. Appliance within the last three years. First, I encourage you to read the article on the RAREToolbox and Predictive Profiles in this magazine issue, written by our Mr. Appliance Sure Start Coordinator and Franchise Consultant, Jeanne Smith. These important programs will help you recruit with the candidates your business needs.
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