DESIGN OF RESEARCH - FROM AGRI PRACTICES TO CONSUMER MOTIVATIONS La mission s'est déroulée sous forme de learning expedition pour embarquer les parties prenantes internes et externes.
DESIGN INSIGHTS AND FIRST JOBS TO BE DONE
GATHER INSIGHTS AND TEST FIRST JOBS TO BE DONE*
Insights and baby concepts (JTBD)
EXPO WEST (USA) REGENERATIVE BRAND DAY (FR)
STORE CHECKS (USA + FR)
FARMERS ITW (USA + FR)
CONSUMER FOCUS GROUPS (LA + PARIS)
ECOLOGY CENTER (USA) HECTAR FR)
6 5
* we also tested reactions to regenerative agriculture description and regenerative products
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