Board Converting News, June 27, 2022

BoardConverting Serving the North American Corrugated and Folding Carton Industries for 38 years June 27, 2022 VOL. 38. NO. 26

PPSA Keynote McCormick Implores Safety, Leadership BY LEN PRAZYCH Anyone expecting a calm opening keynote speech by a laid-back busi- ness type was jolted from their Monday morning malaise into a jet-fu- eled, inspiring and interactive presentation from Elizabeth McCormick, who represented the opening salvo of an information packed agenda at the Pulp & Paper Safety Association’s (PPSA) 78th Annual Confer- ence at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Florida, held from June 12-15.

NAM Fighting Regulatory Onslaught From IRS, Others According to Jim Fitterling, Chairman and CEO of Dow and Board Chair of the Nation- al Association of Manufacturers (NAM), there are a “stunning” 77 major regulations or pro- posed regulations on which the National As- sociation of Manufacturers is engaged, fight- ing for manufacturers’ rights and interests. • This includes 16 from the Securities and Exchange Commission alone—such as the proxy advisory oversight rule that the NAM secured for us in 2020 and which the NAM Legal Center is now defending in court. • The NAM is also countering the SEC’s new climate disclosure rule, which would re- quire manufacturers to produce all sorts of new data, including data we do not even have a method for collecting yet, and could affect both public and private com- panies. • The NAM is fighting the IRS’s new require- ments relating to refund claims for the R&D tax credit. • The NAM is preparing to take legal action if necessary against an expected ruling from the National Labor Relations Board that could not only restrict an employer’s

For a decorated U.S. Army Black Hawk helicopter pilot who’s flown air assault, top-secret intelligence missions, and transported high-level government VIPs, an audience of health and safety managers working in the pulp and paper industry might have seemed like flying a B-52 in a sky full of Cessnas, but McCormick was all passion and pure energy. From the first notes of her patriotic introduction until “touching down” an hour later, she held her audience captive throughout. Some background information is warranted. After shattering the “glass ceiling” in the U.S. Army, McCormick be- gan her corporate career as an international keynote speaker named one of the top “30 Motivational Speakers in the World,” and leadership specialists recognized her as one of the Top Five “Leadership Experts to Follow Online.” Her life experience and authority on leadership and CONTINUED ON PAGE 22 Elizabeth McCormick, a former U.S. Army Blackhawk pilot and internation- ally recognized keynote speaker, was the Monday morning ‘eye-opener’ at PPSA’s 78th Annual Conference in Ponte Vedra Beach, Florida.

CONTINUED ON PAGE 5

WHAT’S INSIDE 8 Canada Sets Dates For Ban Of Single Use Plastics 10 Coastal Container Expansion Aided By Local, State Groups 12 Amtech Software Appoints Chuck Schneider CEO 40 BoxMaker University Summer Camp Returns

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INNOVATOR of the YEAR

AVERAGE CONTAINERBOARD PRICES The average prices reported are tabulated from prices PAID by various sources throughout the United States the week previous to issue. Prices in some areas of the country may be higher or lower than the tabulated average. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser.

Tools and tooling – Education or employee incentive programs – Employee retention programs – Efficiency, productivity and safety innovations , and more. Share your innovative ideas! Boxmakers! Entry deadline - Friday, August 19, 2022 Open to all AICC Boxmaker members It’s easy to enter!

REGION E. Coast Midwest Southeast Southwest

42# Kraft liner

26# Semi-Chem. Medium

$1005.00-1010.00 $1020.00-1030.00 $1020.00-1030.00 $1020.00-1030.00 $1050.00-1060.00 $1023.00-1032.00

Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del.

$940.00-990.00 $955.00-975.00 $955.00-975.00 $955.00-975.00 $975.00-995.00 $958.00-978.00

West Coast U.S. Average

SHEET PRICES BY REGION (AVERAGE) Per 1MSF, local delivery included, 50MSF single item order, truckload delivery. Sheets

E. Coast Midwest South-SW S. CA N.CA/WA-OR US Aver.

200# 275#

$62.26

$72.05

$62.69 $82.80

$85.35 119.54

$73.13 101.29

97.32

99.89

90.86

113.65

OYSTER UP-CHARGE 8.34

8.34

8.34

8.34

8.34

8.34

275# DBL-WALL 350# DBL-WALL

107.46 118.45

114.69 129.32

116.54 137.25 117.82 145.56

141.08 148.46

122.76 131.80

CANADIAN SHEET PRICES (AVERAGE) In Canadian Dollars, per 1MSF, local delivery included, under 50MSF single item order, truckload delivery. 200# 275# Oyster UC 275#DW 350#DW $78.56 $99.18 $9.00 $96.32 $105.83 CANADIAN LINERBOARD & MEDIUM The average prices reported are tabulated from prices PAID by various sources throughout Canada. Prices may be higher or lower in various areas of the country. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser. Prices are Canadian $ and per metric ton.

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42# Kraft Liner 26#

Semi-Chem Medium

East West

$970.00

$960.00 $995.00

$1,015.00

T HE I NDEPENDENT P ACKAGING A SSOCIATION

3

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June 27, 2022

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4 June 27, 2022

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NAM Fighting (CONT’D FROM PAGE 1)

rights to talk about unions but also allow organizers to form a union without holding a secret ballot election. • There are 14 new regulations from the Environmental Protection Agency—including an expected new partic- ulate matter and ozone regulation that could threaten manufacturers’ expansion plans, existing operations and any advance on affordable and reliable energy. “We often hear about the NAM’s successful legislative campaigns on issues like tax reform and infrastructure in- vestment and their ongoing work on the China competition bill—because their advocacy makes headlines,” said Fitter- ling. “In fact, the corporate tax rate would not be where it is today without the NAM’s leadership and advocacy back in 2018. Now their advocacy to counter the regulatory on- slaught is also incredibly important.” “They have the connections and expertise to take our message right to the decision-makers. They know how to craft a winning message—and when needed, a winning lawsuit. In my opinion, there has never been a more effec- tive organization for manufacturers like us than the NAM. “I hope that manufacturers will continue their strong support for the NAM. There is no question it is the right decision for U.S. manufacturing competitiveness.” East Coast Box Maker To Expand Operation With Kolbus AB300 Line A leading supplier of POP retail displays and merchandis- ing solutions on the East Coast will expand operations with the first fully equipped AB300 line in the United States. Installation is planned for Q4 2022 at their facility. The AutoBox AB300 on-demand boxmaker is a versa- tile and robust machine that is suited for corrugated plants of all sizes. This time and money-saving machine uses 75 percent less energy, it’s quick to set and easy to use with the interactive touchscreen interface. Furthermore, it pro- duces up to 100 different box styles and virtually all sizes and flutes for different packaging needs, including RSC styles, partitions, trays and more. The AB300 purchased by the East Coast company, is unlike any other AutoBox machine in the U.S., coming fully equipped with the DP300 for digital print capabilities, as well as various AutoBox modules including the MultiCut MC300 for increased box style options, AutoStack AS300, and AutoFeed AF300. The additional modules on their AB300 will further benefit their boxmaking efforts, provid- ing additional flexibility and increasing their capabilities. “Corrugated plants are seeing what a difference the AB300 can make by moving jobs from other converting equipment to the AutoBox,” said Ryan Clark, Sales Man- ager, Kolbus America. “This fully equipped line will offer a plethora of capabilities and massive growth opportunity for this company, unlike anything their competitors could offer.”

5

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June 27, 2022

Fibre Box Association Releases 2021 Productivity & Waste Survey Fibre Box Association (FBA) has announced the publica- tion of the corrugated industry’s biennial Productivity & Waste Survey. The 2021 survey provides useful bench- marking data by machine center on productivity, waste and starch consumption, and offers the best-in-class data for users to compare operations. Participating companies are surveyed on their machin- ery, labor operations and waste. The 2021 report includes data for 18 companies and over 382 plants in five different countries. Data covers 342 corrugators and over 2,059 pieces of 30 different kinds of finishing equipment. The Survey contains a summary and detailed report for converting equipment; reporting on basis weight, starch consumption and total plant productivity; and equipment listings by plant. Data is further segmented by machinery size of the cor- rugators and in the following finishing equipment catego- ries: flexo-folder gluers, rotary die-cutters and printers The 2021 Productivity and Waste Survey is available for purchase through the FBA store at https://fibrebox. myshopify.com /. The cost is $300 for participants, $500 for FBA non-participating members and $800 for non-par- ticipants. A discounted rate is also available to TAPPI and AICC members for $650.

Box Shipments ( U.S. Corrugated Product Shipments) Industry Shipments In Billions of Square Feet Month March 2022

Year

Actual

Percent Change Avg Week Percent Change

2022 2021

37.675 37.992

-0.8

8.190 8.259

-0.8

Industry Total

Year-to Date

March 2022

Year

Actual

Percent Change Avg Week Percent Change

2022 2021

102.648 102.938

-0.3

8.019 8.170

-1.8

Industry Total

Containerboard Consumption (Thousands of Tons)

Year

Month

Percent Change Year-to-Date Percent Change

2022 2021

3.1027 3.0967

0.2

8.4866 8.4625

0.3

Container Board Inventory - Corrugator Plants (Thousands of Tons)

Corrugator Plants Only

Date

Percent Change Weeks of Supply

Percent Change

Mar. Feb.

2.2693 2.3081

-1.7

3.4 3.5

-2.9

Shipping Days

Year

Month

Year-to-Date

2022 2021

23 23

64 63

SOURCE: Fibre Box Association

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6

June 27, 2022

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Canada Sets Dates For Ban Of Single Use Plastics

According to multiple local media reports, the Canadian government is banning companies from importing or mak- ing plastic bags and Styrofoam takeout containers by the end of this year, their sale by the end of next year and their export by the end of 2025. Canada previously announced a ban but environment advocates were dismayed about delays and that Canada’s initial plan was to ban the items at home but continue to ship them abroad. Environment Minister Steven Guilbeault announced the dates Monday. In addition to bags and takeout boxes, the ban will af- fect plastic straws, bags, cutlery, stir sticks and six-pack rings that hold cans and bottles. The federal government listed plastics as toxic un- der the Canadian Environmental Protection Act last year, which paved the way for regulations to ban some. Howev- er a consortium of plastics producers is suing the govern- ment over the toxic designation in a case expected to be heard later this year. Prime Minister Justin Trudeau first promised in June 2019 that his government would phase out the production and use of hard-to-recycle plastic items as it aims for zero plastic waste by the end of the decade.

Brand Owners, Converters & Decision-makers Read BCN

Share the story of your company’s success with an ARTICLE in Board Converting News. The corrugated and folding carton industries are waiting!

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Len Prazych at 518-366-9017 lprazych@nvpublications.com

CONTINUED ON PAGE 10

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Coastal Container Expansion Aided By Local And State Organizations Recent news of the expansion of Holland, Michigan based Coastal Container, (page 1 of the June 6 issue of BCN) de- scribed how the investment of more than $25 million and the creation of more than 60 new jobs — will be trans- formative for the company. Plans call for Coastal’s facility to be expanded by 65,000-square-feet, which will create space for new equipment and manufacturing space to meet increasing demand. The expansion will also be sup- ported by help from six different local and state entities. “Our family has been in the corrugated business for 60 years now,” said Coastal Container CEO Brent Patterson. “In these past couple of years, Coastal has seen tremen- dous growth, which allows us to make this expansion to better serve our customers and community.”

Canada Sets Dates (CONT’D FROM PAGE 8)

Initially he said the ban would happen in 2021, but the scientific assessment of plastics that was needed to put the ban in motion was delayed by the COVID-19 pandemic. Plastic waste has been a growing problem around the world, with an estimated 10 percent or less of most manu- factured plastic recycled. A research study published by Environment and Cli- mate Change Canada in 2019 found 3.3 million tons of plastic was thrown out, almost half of it plastic packag- ing. Less than one-tenth of that was recycled. Most of the plastic ended up in landfills, where it will take hundreds of years to decompose. An estimated 29,000 tons ended up as plastic pollu- tion, littering parks, forests, waterways and shorelines with cigarette butts, food wrappers and disposable coffee cups. Visit www.canada.ca for more information.

To support the expansion, the company will add dozens of production and salaried positions with benefits packages and pay averaging $21-$30 per hour. Coastal will receive assistance from numerous orga- nizations, including West Michigan Works, Grand Rapids Community College and the Michigan Department of Transportation. In addition, the Michigan Economic De- velopment Corporation voted to approve a $264,000 performance-based grant to aid the expansion. Holland plans to support the project with a 50-percent property tax abatement. The Michigan Department of Transporta- tion will support the expansion through its Freight Economic Development Program, valued at $995,000. Coastal will install a rail spur for delivery of raw material, which will be delivered in the form of paper rolls instead of corrugated sheets. Coastal estimates the transition from truck deliveries to rail deliveries will elimi- nate the consumption of more than 150,000 gallons of diesel fuel and more than a mil- lion miles of truck traffic from roads per year. “Our environmental footprint and sus- tainability are key elements to our busi- ness,” said Patterson. West Michigan Works will provide a workforce training and hiring plan valued at $77,030, and Grand Rapids Community Col- lege will provide a training program valued at $400,000. The Holland Board of Public Works will also provide an incentive, though the value is undetermined. Coastal was assisted in the expansion process by local economic development agency Lakeshore Advantage.

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10 June 27, 2022

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Amtech Software Appoints Chuck Schneider CEO

customers, the Board, and our dedicated employees, to continue Amtech’s legacy of innovation and growth.” Peter Leibman, board member of Amtech, said, “We are thrilled to have Chuck join Amtech as CEO. His signif- icant industry experience, in addition to his track record of recurring revenue growth, make him the ideal leader for Amtech’s world class software platform. We would also like to thank Cosmo for all that he has done to advance Amtech’s growth and deliver excellence for its clients.” “This is an exciting time for Amtech, I also look for- ward to supporting Chuck’s strategic and transformational growth initiatives that will continue to serve Amtech’s cus- tomers,” said DeNicola. Sonoco Names Rob Dillard CFO Hartsville, South Carolina based Sonoco announced that Rob Dillard, most recently the company’s Chief Strategy Officer, has been named Chief Financial Officer, effective July 1, 2022. In this new role, Dillard will be responsible for Sonoco’s global finance functions including audit, control- lership, financial reporting, tax, treasury, risk management and insurance, financial planning and analysis, as well as strategy and corporate development. He will continue to report to Howard Coker, President and Chief Executive Officer, and succeeds Julie Albrecht, who previously an- nounced plans to depart Sonoco on June 30, 2022.

Fort Washington, Pennsylvania based Amtech Software, a leading provider of manufacturing ERP software and tech- nology services for the packaging and other manufactur- ing industries, announced that Chuck Schneider has been

appointed Chief Executive Officer. Schneider succeeds founder Cosmo DeNicola, who will remain a member of the company’s board of directors. Schneider brings substantial pro- fessional experience in the technol- ogy industry, most recently serving as Chief Customer Officer of Navis,

Chuck Schneider

a leading operations and supply chain software platform. There he focused on expanding Navis’ service portfolio, integrating new product offerings and cultivating relation- ships with the company’s network of customers. “I am honored to lead Amtech through its next phase of growth. I look forward to building on the company’s win- ning culture and reputation as a leading provider of soft- ware solutions to the packaging and other manufacturing industries,” said Schneider. “Further, I am eager to increase our investment in product development and customer support in order to continue delivering an exceptional cus- tomer experience. I look forward to collaborating with our

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12 June 27, 2022

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Metsä Board, Partners Develop Eco Golf Ball Packaging That Doubles As An ‘Insect Hotel’ A conscious golfer’s eco-feat is to buy golf balls in packaging that has a new life as an insect hotel once the packaging has been used. This innovative idea and packaging solution has recently received the most public votes in the spring ‘2022 New Wood’ project competition. It is an example of circular economy, where a product, after its primary use, has another function before it ends up in the recycling.

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The Finnish Golf Coat Ltd. wanted to create a packaging solution for its best-selling product that supported biodiversity and promoted the cir- cular economy. Golf Coat’s brand is based on eco-friendliness and bio- degradability of products, so the use of a reusable box was particularly suited to the company’s values and mindset. “Our aim was to create a simple, smart and cost-effective structure that would be easy to assemble and fill with, for example, leaves, saw dust or dry grass after its primary use as a golf ball box. Metsä Board and its partners developed an insightful packaging that provides an artificial nesting structure and shelter for insects and pollinators,” says Aki Kuiva- niemi, CEO, Golf Coat Oy. “Our packaging provides a habitat that is good for nature, and also brings circular economy thinking to the game of golf, it is also good for the image of the sport as a whole. The encouraging re- sponses from the public, inspired by the New Wood vote, are testament to this concept – it was a pleasure to read them and use them to further innovate new packaging.” The insect hotel was designed in an online workshop facilitated by Metsä Board‘s Excellence Centre. This design method is part of Metsä Board’s 360 Services – it brings packaging industry partners together and accelerates the market introduction of new solutions and ideas. “To create the insect hotel concept, we needed close cooperation between all the partners. The design process involved Golf Coat, the originator of the idea, packaging design company Futupack, packaging converter Pyroll and our own designers,” says Ilkka Harju, Packaging Ser- vices Director EMEA and APAC, Metsä Board. “The insect hotel is a good example of how we can support biodiversity in the city as well. You can help pollinating insects by placing an insect hotel on your balcony or in your yard, for example, in a sheltered and sunny place.” 14 June 27, 2022

600 + Plants 60,000 Users North America Latin America

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Apex International Appoints Quidore General Manager In Donora, PA Apex International, a leading manufacturer of anilox and metering solutions, has announced the appointment of Kevin Quidore as General Manager of Apex North Ameri- ca, located in Donora, Pennsylvania. Quidore brings over 30 years of sales, operations, and supply chain manage- ment experience in the packaging and printing industry, having held a number of senior management and lead- ership roles, including CEO, COO, SVP and EVP, working across a diverse range of customer market segments that include food, beverage, healthcare, pharmaceutical, con- sumer/retail, electronics, automotive and QSR/IEO. “I’m excited for the opportunity to lead Apex North America in its next chapter and to expand our presence,” said Quidore. “We have a great team of employees and

I’m confident we will continue to grow and exceed our cus- tomer’s expectations.” As GM, Quidore will oversee the day-to-day operations including production, strategic planning, sales, and mar- keting. Ruud van Cuijk, Managing Director for North Amer- ica, says he is very happy to welcome Kevin to the Apex team. “He brings the expertise, skillset and drive we need to maintain the standard of excellence we’ve established at Apex. He will be an integral part of our team and a big part of our future.” The Royal Group Names Grill New GM Of Ohio Facility The Royal Group (TRG) has introduced Pete Grill as the new General Manager of its Marion, Ohio facility. Grill comes to TRG with 32 years of experience in the packag-

ing industry. He has held positions in sever- al areas, including machine operations, pro- duction, sales, and operations. Throughout his various lines of work, Grill excelled in all, moving up to management and superviso- ry positions including Operations Manager and General Manager. He also brings to the table his experience in the recycling and propane industries. As with the same draw that brought many of our people to TRG, Grill was first attracted to TRG by the people. Knowing a few TRG’ers that have been fellow employ- ees in the past and whom he holds in high regard, is what first prompted his interest in TRG. In Grill’s role as a General Manager, he will focus on the current mix of opportuni- ties and work on expanding our customer base. “Pete’s diverse background and success within the industry, played a huge part in the decision to bring him on board but with his many other attributes, I believe it was just the icing on the cake,” says Tim Tootle, TRG Regional General Manager “I’m excited to see what the future brings and his con- tributions as we continue our momentum evolving as a company.” The Royal Group (TRG), is among the na- tion’s largest independent corrugated box and display manufacturers. With over 30 locations nationwide, TRG’s mission is to provide value added solutions for the most demanding customers in a variety of areas including industrial, agricultural, automo- tive, contract and graphic packaging, and point of purchase displays and fulfillment. Visit www.teamtrg.com to learn more or to apply for a position.

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Ennis Joins Mill Rock Packaging As Chief Executive Officer New York, New York based Mill Rock Packaging Partners, a specialty packaging platform that invests in growth-ori- ented companies with advanced service and product ca- pabilities in the consumer packaging industry, announced that it has appointed Allen Ennis as Chief Executive Officer. Mill Rock Packaging is a portfolio company of New York- based Mill Rock Capital, a growth and operations-oriented private investment firm. Ennis has assumed leadership of the organization and will work in partnership with Mill Rock Capital on future growth initiatives. He replaces Eric Popham, a board mem- ber of Mill Rock Packaging and a Senior Principal at Mill Rock Capital, who has served as interim CEO for the past six months. “Allen is a very talented leader with an impressive track record of driving profitable growth within the packaging markets,” said Mill Rock Packaging Chairman and Mill Rock Capital Senior Partner Edward Rose. “We are pleased that he is joining Mill Rock Packaging and we look forward to working closely together to drive our growth vision with our partner companies.” Ennis has over 28 years of commercial packaging ex- perience, including founding Sierra Pacific, a successful food & beverage packaging business. He has held exec-

utive leadership roles with Graphic Packaging and Mondi Group, directing and integrating packaging activities in those businesses. More recently, he served as Executive VP for Pacific Southwest Container, and was CEO of Ever- ett Graphics in Oakland, California. Bob Feeser, Mill Rock Packaging Vice Chairman and Mill Rock Capital Senior Partner, added, “Allen is an out- standing leader who has demonstrated the ability to build strong, growth-focused businesses that deliver mar- ket-leading quality, service and innovation. We are excited to work with Allen to drive growth and value creation for our investors.” AF&PA Releases May 2022 Packaging Papers Monthly Report The American Forest & Paper Association (AF&PA) has re- leased its May 2022 Packaging Papers & Specialty Pack- aging Monthly report. Total packaging papers & specialty packaging shipments in May increased one percent com- pared to May 2021. They were up one percent when com- pared to the same 5 months of 2021. • The operating rate was 88 percent, essentially flat (+0.2 pts.) from May 2021 and up 1.1 points year-to-date. • Mill inventories at the end of May decreased 2,000 short tons from the previous month and were down 8,000 short tons compared to May 2021.

18 June 27, 2022

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Latest AICC Podcast Features Fosber’s President Jeff Pallini

Gene Marino, Executive Vice President, Akers Packaging Service Group and AICC Board Chair, and Joe Morelli, Vice President of Sales & Marketing, Huston Patterson Printers

& Lewisburg Printing Company and AICC Associate Board Chair, spoke with Fosber President Jeff Pallini in the latest episode of the podcast “Breaking Down Boxes.” Pallini shares how his company created a culture built around a cus- tomer service model taught to him

Social icon Rounded square Only use blue and/or white. For more details check out our Brand Guidelines.

Jeff Pallini

by his father: “Commitment to the customer to work harder than anyone in the industry to make our customer happy.” Listeners will learn how his approach to hiring the right team members fosters this culture. He also explains how the accident that took his hand changed him and the work he does to help others in the industry take responsibility for their own safety. “Jeff is an inspirational leader, who’s story of success is 100 percent self-made and one that isn’t all that surprising considering his passion for Fosber, his perspective on life and his competitive drive,” said Morelli. The podcast is available now. Subscribe on all major podcast platforms or visit www.AICCbox.org/boxes .

Follow Board Converting News on LinkedIn, Twitter and Facebook to get the most current news and information for the corrugated and folding carton industries.

Len Prazych at 518-366-9017 lprazych@nvpublications.com

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PPSA Keynote McCormick (CONT’D FROM PAGE 1)

business has led to appearances virtually everywhere, in- cluding ABC, CBS, NBC, FOX, CW, the Wall Street Journal and most recently, on the stage of a conference room at the Marriott Sawgrass in Ponte Vedra Beach in Florida. Her personal development book, “The P.I.L.O.T. Meth- od: the Five Elemental Truths to Leading Yourself in Life,” is a “must read” along with her 19 other business books in the “Soar 2 Success” series on leadership and entrepre- neurial topics. Her many military awards include the Meritorious Ser- vice Medal and Humanitarian Service Medal, as well as the coveted Army Aviator “wings.” In 2011, McCormick re- ceived the U.S. Congressional Veteran Commendation for her service to her country and community as a disabled veteran. So what can a courageous woman who has served her country and spread her message of leadership success around the world teach an audience of health and safety managers? More than one might expect, especially given her less than glamorous beginning.

Elizabeth McCormick was an unemployed military wife who earned college degrees in art, math and engineering but couldn’t get a job because she and her husband were stationed in small army base in Louisiana and there was “not a lot” available in the way of job opportunities. After taking a desperation job in the town’s pizza restaurant, she realized she wanted more. Much more. The Coolest Job There Was Since the man she referred to as her “starter husband” had a job in the U.S. Army, McCormick thought she could get one, too. Only she didn’t want just any job. She wanted “the coolest job there was.” Turns out that job was being a helicopter pilot. And it turns out that job was hard. She also didn’t know that the Army had only been letting wom- en into aviation and flying helicopters about for about 13 years prior and was currently letting them in one at a time. “I didn’t know any of that but I knew that it felt right at the time,” McCormick said. “So I went to the base and went out to the helicopter line to do more ‘research’ and through a chain link fence saw the helicopters for the first time and said, ‘Yeah, this is it!’ In that moment I had the vision of myself on the flight line flying those helicopters.

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CONTINUED ON PAGE 24

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PPSA Keynote McCormick (CONT’D FROM PAGE 22)

Not only did she not fail, her application to the Penta- gon for one of two available spots in the entire country was accepted. “If I had known there were only going to be two spots in the entire United States of America, I probably wouldn’t have been so confident in my situation,” she said. “But what I really learned from experience is that we’re not

“I didn’t have to know ‘the how’ to believe it was going to happen, I just needed to believe it was going to hap- pen,” she recalled. “I was not in my ‘comfort zone,’ I was in my ‘potential zone,’ where I truly believed that it could happen.” That potential zone, that area of true belief in one’s self and one’s mission, is where McCormick believes business leaders need to be. She shared the story of how she went to the Army re- cruiting office and told the officer there that she wanted to join the Warrant Officer Flight Training Program – she’d already done her research – and was promptly told, “You can’t do that.” McCormick responded with another message for any- one who’s ever been told, “You can’t.” “Anytime you are faced with a ‘can’t,’ you have a choice: you can listen to that message or you can believe in your- self, in your abilities and in your situation. So I asked the question, ‘Why not? What’s standing in my way?’” As it turns out there were multiple things standing in her way, like having perfect eyesight, being in peak physical condition, having a college degree, and possessing lead- ership skills. But she “checked all the boxes,” overcame all the objections (of a male-dominated military hierarchy) and was accepted to the eight-week training program her superiors expected to fail.

always meant to know all the obstacles and our odds at achieving success. It really has to come from your vision.” Belief In Your Vision McCormick imparted a bit of psychology: “If you believe something is hard, it will be hard. If you believe something is easy, it will be…not as hard. Because what you believe CONTINUED ON PAGE 26

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PPSA Keynote McCormick (CONT’D FROM PAGE 24)

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determines your outcomes and your outcomes determine your legacy. Once you have that belief in yourself and a belief in your vision, you just know it’s going to happen. And suddenly, opportunities that support that vision begin to happen. Your future and your business is your responsi- bility. It’s not up to anyone else.” Having a stubborn streak helps. Like McCormick, suc- cessful business leaders should refuse to give up, even when things get difficult. Midway through flight school, she admitted she was failing, just like her officers said she would. She was the only “girl” in her class, they never thought she was strong enough, smart enough or good enough. But through it all, she simply refused to quit. She continued to “show up” because she believed that was all she could control. Her mission became was showing up and not quitting. McCormick shared the four words that business lead- ers must ask themselves not if, but when things get hard: “Do you want this? Leaders should ask themselves that question again and again, try to reconnect to their passion and the difference they make in their companies and to their employees. “You really can make a difference and that becomes your legacy,” she said. But that’s not to say that failures don’t happen and they are in fact, an integral part of one’s success.

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CONTINUED ON PAGE 28

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PPSA Keynote McCormick (CONT’D FROM PAGE 26)

your eyes off your goals, your business is out of control. There is no autopilot. You can crash.” Ultimately, it all comes down to leadership. McCormick suggests that successful leaders employ her SOAR pro- cess: First, make your experience Superior. Oversize it. Accelerate it. And make it Rare, thus ensuring that your brand, product or experience stands out in a different way.

“I look at failure as an opportunity to learn,” McCormick said. “It’s an opportunity to get better. It’s an opportunity to improve. It’s an opportunity to try something different. To me, failure is when you do the same thing over and over again and don’t learn anything. Like Einstein said, doing the same thing over and over and expecting different re- sults is the meaning of insanity!” Maintain Control And FLY McCormick shared another experience in which main- taining control was critical to her mission: She was flying her Black Hawk on a rescue mission though a major ice storm that crippled upstate New York. She had her crew and an officer on board. Visibility reduced to zero when she lifted the copter into a cloud, the windshield froze over and an alert sounded: the dashboard indicator flashed that one of the helicopter’s two engines was failing. Not good. McCormick co-pilot panicked and froze while she re- mained in control. The mission then shifted to landing the helicopter safely and saving the lives of all aboard. After going through emergency protocols, she determined that the engine wasn’t failing, but an emergency alert sensor was. She landed the craft and crew safely. “In this case, we didn’t have an autopilot. I couldn’t take my hands off the controls or my eyes off the instrument panel,” McCormick said. “The same thing applies to busi- ness. If you relax and take your hands off the wheel and

Finally, leaders who are in control can FLY, an acronym for First Lead Yourself, a topic that McCormick tackles in her presentations and multiple books. “Leading yourself is hard and leading other people is hard,” she said. “If you don’t lead well, people won’t follow. And they may not fol- low what you say but they’ll certainly follow what you do.”

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Baumer hhs Introduces CorrBox Solution System

a challenge. The additives made the adhesives up to 50 percent more expensive, they were unacceptable under food safety laws in some cases and they limited purchas- ing options. The PGD 1000 eliminates all of these issues. The new sensor detects adhesive on corrugated board without any fluorescing additives whatsoever. And it doesn’t matter if or how the surface of a substrate is print- ed.” In short, the PGD 1000 gives corrugated converters the freedom to glue any kind packaging without having to

Baumer hhs is introducing a new approach to gluing and quality control in the production of corrugated packag- ing. “Sustainable packaging regulations, zero-defect pro- duction, rising cost pressure, the increasing shortage of skilled workers, and the instability of global supply chains – a number of challenges affecting the industry right now prompted us to rethink adhesive application and monitor- ing in corrugated packaging production,” explains Andreas Schneiders, Corrugated Business Development Manag- er, Baumer hhs. “We had several goals in mind, some of which initially seemed incompatible. The result of our ef- forts is the CorrBox Solution system for flexo folder gluers. It boasts unprecedented performance and flexibility, and gives our customers significant advantages.” For its CorrBox Solution, the company developed the PGD 1000, a sensor with camera-like properties that sets new standards in monitoring the gluing process. “Previ- ously, adhesives were mixed with additives that fluoresce under UV light to appear blue, yellow, or green,” continues Schneiders. “The purpose of the additives was to create contrast between the surface of the packaging and the glue tracks so that cameras and sensors could detect the adhesive. In view of the wide variety of packaging surfac- es – white, brown, printed – this task was always quite

worry about the monitor- ing process or the type of surface. What is more, they no longer have to decide between sensors or cam- eras for monitoring adhe- sive application. Eliminating the need for fluorescing additives in the adhesives offers yet an- other advantage: corrugat- ed packaging producers

can use a wider range of different adhesives. “Having a flexible choice of adhesives was one of our main goals in developing the CorrBox Solution. In view of the dramatic situation of global supply chains, our customers benefit even more from this kind of flexibility today,” adds Thomas Walther, Head of Business Development, Baumer hhs.

Serving the North American Corrugated and Folding Carton Industries Since 1985

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