Conner Marketing July 2018

NOTES with Jay Conner Success

JULY 2018

11 Ways to Get People to BELIEVE IN YOU

W hat does it mean to have someone believe in you? In business, when a person believes in you, it means they are willing to follow your lead. They want to follow your directions, do as you ask, and listen to your recommendations. When people believe in you, they have faith that they can confide in you if they have something confidential to discuss. What’s more, when people believe in you, it means they trust you. They see you as a reputable person, and when you say something, they literally believe that you are speaking the truth.

“Who is going to be willing to give you $100,000, $200,000, or $300,000 if they don’t believe in you to protect their investment?”

Jay and Carol ready for July 4th

Now, why does this matter? Why do you want people to believe in you? Well, as it relates to real estate investing and private money, this question is very important: Who is going to be willing to give you $100,000, $200,000, or $300,000 if they don’t believe in you to protect their investment? Getting people to believe you is a powerful thing, and I have identified 11 ways to get people to trust you. I’ll be covering this topic as it relates to private money, but quite frankly, these concepts transcend into many other areas of your life, from personal relationships to any sort of business. People are not going to “buy into you” or want to spend time with you unless they believe in you! 1. YouMust Believe in Yourself If you want people to believe in you, you gotta believe you are worthy to serve other people and receive funding for your deals. It is important for you to believe that what you are offering — be it a product, a service, or a private money program to help people get the highest rates of return safely — is the best thing for the people you are working for. In order to get people to believe in you, you must believe, without a shadow of a doubt, that what you are offering is the best solution and that people will be worse off without it. 2. Confidence and Authority I don’t want to hang out with someone who has a negative attitude. I want to be around someone who is confident and speaks with authority. Understand that when I say “authority,” I don’t mean arrogance. I mean someone who comes across in an authoritative manner and is seen as an expert. How do you become an expert in private money? You have to know your stuff. To be an authority and relay confidence, you need to be able to give a presentation or have a one-on-one conversation with a lender without looking at notes. You need to know your program through and through.

3. Prepare I can’t emphasize this enough: Do not underestimate the importance of practicing your presentation for friends and family. Preparation is how you achieve confidence and relay a sense of authority. I have such a fear of being underprepared that I overprepare. Before my first talk with real estate investors, I prepared, practiced, and researched so much that I ended up with more material than I would have ever needed for the presentation. But being overprepared helped me relay the confidence and authority I needed. 4. Passion and Enthusiasm If you’re not excited about your private lending program, how in the world can you expect anyone else to be excited about it? I’m not talking about screaming in someone’s ear. People can tell if you’re passionate about something based on how invested you are in it. It’s the law of reciprocity. You get back what you give out, so if you’re excited, potential private lenders will be excited too. 5. Have a Servant’s Heart By this I mean you always want to have the other person’s interests at heart. Zig Ziglar once said if you help enough other people get what they want, you don’t have to worry about getting what you want. This is one principle you can count on working. People can tell if you are out to take advantage of someone or if your words don’t match what your eyes are saying. Be honest with people. The best way I know to show people I have their interests at heart is by being honest with the

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