Conner Marketing July 2018

4 Customer Service Mistakes That Will Ruin Repeat Business and Relationships

According to entrepreneur and “Shark Tank” investor Daymond John, “Customer service is more important than anything else in your business.” Without high-level customer service, you can kiss repeat business goodbye.

service is if the customer doesn’t need to call you.” Focus on customer service every step of the way rather than only using it as damage control, and you’ll start getting those five-star reviews.

Here are some of the most common customer service killers and advice on how to avoid them. Poor Listening Skills There is nothing more frustrating for a customer than feeling like they’re talking to a brick wall. Having a system for customer complaints and feedback isn’t a bad idea, but being inflexible is. Remember that you’re talking to a person. The more closely you listen, the better you’ll be able to address their concerns. Rob Pace, CEO of feedback software company HundredX, says, “The ultimate goal is for the customer to feel they are heard.” Only Being Reactive

Forgetting Your Manners This might sound basic, but you’d be shocked by how often politeness gets overlooked. The most important phrases a customer service rep can learn are “thank you” and “I’m sorry.” Practicing good manners goes a long way in building trust and

ensuring customers feel cared for. Repetition, Repetition, Repetition

If you have a customer on the phone, you should never make them tell you the same thing twice. Information should be recorded

and easy to hand off in the event of an escalation. You can bet that the third time you ask for a customer’s email, they’ll respond with a mountain of irritation.

Customer service doesn’t just happen on the back end. Working to create a great experience on the front end will impress customers and cut down on those after-purchase calls. To quote Jeff Bezos, “The best customer

‘Miracle Morning Millionaires’ Is Getting Up Early the Secret to Wealth?

Do you hit the snooze button in the morning? Most people do. When your alarm first rips you out of a comfortable sleep, there’s nothing more tempting than staying in bed for just five more minutes. But this laissez- faire attitude to mornings might be costing you more than you think.

businessman who built one of the world’s top real estate brokerages, the two decided to dive deep into the theories Elrod introduced in “The Miracle Morning” and examine how they match strategies wealthy individuals have been using for years.

Hal Elrod, author of the bestselling “Miracle Morning” series teams up with entrepreneur David Osborn to teach you the secret morning routines of the rich and successful in their book, “Miracle Morning Millionaires: What the Wealthy Do Before 8AMThat Will Make You Rich.” The latest entry in Elrod’s series of self- help motivational books, “Miracle Morning Millionaires” stands next to what has been called “one of the most life-changing books ever written.” His first book, “The Miracle Morning” was published in 2012 and introduced a new way to transform your life before 8 a.m., revolutionizing your morning routine. This was the catalyst for an entire series, with Elrod teaming up with experts across many industries. After meeting David Osborn, a

Millionaires don’t do more than you. Instead, they have become more. Success is the result of every thought, decision, and action in your past. Bad habits today mean bad habits tomorrow, and “Miracle Morning Millionaires” introduces simple strategies to break those bad habits and set yourself on the path to ultimate success. But it’s not as easy as reading a book and setting your alarm a little earlier. There are four choices you must make in order to reach success. These choices are outlined in the book, and Elrod and Osborn share their personal experiences and offer advice on how to make these choices stick. If used correctly, mornings can be times when we reflect on our potential and plan how to make our dreams a reality. For this reason, “Miracle Morning Millionaires: What the Wealthy Do Before 8AMThat Will Make You Rich” is the kind of book I can see myself recommending to everyone for years to come.

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