2026 Talent Report

DEMOGRAPHIC SHIFTS

GREATER GRAND RAPIDS’ COMPETITIVE EDGE Across the country, communities and companies alike are experiencing widespread demographic shifts. Greater Grand Rapids is becoming increasingly diverse, and the region is uniquely positioned to benefit from these shifting demographics.

INCREASING: 60 AND OLDER SHARE OF TOTAL POPULATION

IN 2025 23.2% IN 2005 14.5%

IN 2025 26.7% IN 2005 16.9%

IN 2025 24.6% IN 2005 16.8%

DECREASING: 19 AND YOUNGER SHARE OF TOTAL POPULATION

IN 2025 25%

IN 2025 23.1% IN 2005 27.8%

IN 2025 23.9% IN 2005 27.8%

IN 2005 29.7%

INCREASING: DIVERSE POPULATION SHARE OF TOTAL POPULATION

IN 2025 23.3% IN 2005 16.7%

IN 2025 27.2% IN 2005 22.1%

IN 2025 42.9% IN 2005 33.0%

Source: Lightcast

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