With the upcoming anniversary, the team feels a responsibility to honor their history, while also preparing Plums for the next generation. There are customers who have been shopping with Plums for decades, and now the team says they’re meeting their children and grandchildren, which is “incredibly special.” “We don't want to reinvent what Plums is,” said Stewart. “We want to protect what has always made it unique and find new ways to share it.” For the Host & Roast, the team created a hosting personality quiz that helps people discover what kind of host they naturally are. The team then uses that to help guide them toward menus, serving ideas, wine pairings, products, and tips that fit their style of entertaining. “Some people love planning every detail, while some want everything beautiful, but simple,” said Stewart. “Some would happily spend three days cooking, and others need us to tell them what they can buy, what they can make ahead, and what they absolutely don't need to worry about.” There's no “right" way to host. As the holiday season can get stressful, Stewart says quality tools remove friction from cooking. A sharp knife set, dependable pans, or the right kitchen instrument or device can make it easier and more enjoyable. The food matters just as much. Plums has evolved beyond cookware over the years with wine, cheese, olive oils, vinegars, and pantry ingredients. “We love being able to help someone with the entire experience,” said Stewart. “Not simply selling them the pan, but helping answer, ‘What are you going to make in it?’”
Food creates connection, and the team believes a kitchen doesn’t mean much if no one is cooking in it. Cooking is one of the most accessible forms of creativity, from choosing the ingredients, to color options, to texture, to flavors, to the presentation. “You can follow the exact same recipe as someone else and still make it your own,” said Stewart. “And then you give it away. That's what we love most about food as an art form—ultimately, it's meant to be shared and creates memories.” The team at Plums Cooking Company says watching food create connection during cooking classes is their favorite part, from strangers talking across the table to friends laughing over butchering a recipe to a couple celebrating an anniversary. Customers have taken classes at Plums, registered for weddings, bought gifts, discovered favorite recipes, and returned year after year. “There's tremendous history behind us, but there's also so much energy around what's ahead,” said Stewart.
100 GOLDEN TICKETS. 100 WINNERS.
The Plums Golden Ticket Holiday Promotion begins Small Business Saturday on Saturday, November 28. Get a Golden Ticket , and everyone is a winner. You could win cooking classes, olive oils and vinegars, cheese, gift baskets, special discounts, and even a Plums shopping spree.
FOR MORE INFORMATION, VISIT PLUMSCOOKING.COM+
AUTUMN ISSUE october 2026
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