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Mid Atlantic Real Estate Journal — Owners, Developers & Managers — January 31 - February 13, 2014 — B

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O wners , D evelopers & M anagers By Brad Schwartz, MSB Employeeretentionisessential to your properties success A fter spending much time (and money) at- tracting quality em-

Spotlight Professional Services February 14th, 2014 Promote your Company, Projects and Expertise

ployees by promoting them to new positions. If you are unable to promote your top employees, providing themwith additional responsibility (and the ap- propriate compensation) will motivate most to remain. Or allow your people to ex- plore your organization if pos- sible. Don’t limit them to one, specific type of work. Many employees will even express a desire to try other roles. “Job-hopping” is a regular occurrence in today’s job mar- ket. Keep your employees by providing them with the op- portunity to job-hop within your company. Give them the

chance to gain new experience, knowledge, skills and working relationships. An employee that can do and handle more will only enhance your busi- ness. Communication Promote an open, friendly atmosphere in your workplace. Employees need to feel that they are aware of what is go- ing on within the company. They want to know where the organization is headed and how they will be part of that pro- cess. Include your employees in any planning sessions and ask them to contribute ideas for continued on page 18B

p l oyee s , i t only makes s ens e t ha t you and your c o m p a n y want to keep them. Hiring good employ- ees just isn’t enough to be

Brad Schwartz

competitive in today’s tough la- bor market. Really successful companies must also develop strategies to retain top talent. When exploring employee retention, a new and interest- ing theory has arisen: “The customer does not come first - the employee should.” This probably conflicts with every customer service lesson you’ve ever been taught. Yet by adopting this approach, your business will actually benefit the most in the end. Here’s how it works: When a company puts its employees first, employees are happier. Happier employees provide a more outstanding service to customers. Out- standing service makes cus- tomers happier, which in turn, spells more successful results for your company. So how can you retain your best people? Here are a few ways to “put your employees first” and keep them loyal to your organization: Benefits Package To state the obvious, a great benefits package will help re- tain employees. But beware, this may not be enough to keep your top employees. Most like- ly, if your company attracted a great new employee, it wasn’t just the benefits. Top perform- ers are in high demand, and a great benefits package prob- ably won’t be the deciding fac- tor against a job change. Rewards and Recognition The easiest, most common way to retain good employees is to reward them. Provide top performers with the top raises. Motivate them to stay with salary. You can also use non-monetary rewards, such as tickets to sporting events or performances, public recogni- tion, time off or flexible sched- ules. An employee that feels valued and respected by his or her company is more likely to perform at a higher level. Challenges & opportunities for the future You can retain quality em-

Contact Linda for more info: lchristman@marejournal.com

RECRUITMENT FOR PROPERTY MANAGEMENT

Providing Hire Power. Need to hire top talent? Call on the power of MSB Resources. From site to executive level positions, we find and discreetly target exceptional candidates. MSB Resources takes pride in creating long-term, successful relationships between our candidates and your company. And we offer a 6-month employment guarantee. Call 215.661.8834 to discuss your needs. 1425 Candlebrook Drive • Dresher, PA 19025 215.661.8834 • info@msbresources.com • msbresources.com

Recruitment for Property Management, Construction & Development

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